CRM Campaign Management Associate

3 days ago

Singapore Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Drive CRM campaigns across markets to attract, engage, and retain Shopee's users, enhancing their lifetime value
- Design and implement automated customer journeys with relevant content and various communication channels within Shopee’s marketplace, including different business pillars based on test insights and user/market understanding
- Manage BAU automated campaign schedules and tasks through collaboration with local markets to ensure the campaign execution is completed accurately and on time
- Analyse campaign performance and brainstorm ideas for improvement with a focus on aligning campaigns with company and local market goals
- Support markets with guidelines and best practices for local teams to execute campaigns using CRM tools to deliver their campaigns

**Requirements**:

- Bachelor’s degree in Business, Marketing, Analytics or related field
- 1-3 years of experience in CRM preferred
- Experience in the e-Commerce or tech industry is a plus
- Good communication skills and stakeholder management
- Ability to analyse data and derive insights to drive decision-making processs
- Strong in multi-tasking and able to manage projects end to end
- Ability to work independently and thrive in a dynamic and collaborative environment to drive business goals and make an impact

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