CRM Campaign Executive

Job Title

Job Description

So, who are we?

Hello, we're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

More about the role

We are seeking a detail-oriented and technically curious CRM Campaign Executive to support the execution and optimisation of client communications across our marketing automation platforms, primarily Salesforce Marketing Cloud (SFMC) and/or Braze.

This is a hands-on role critical to ensuring accurate, timely, and compliant delivery of CRM campaigns across multiple channels and markets. You will work closely with the Senior CRM Manager and cross-functional teams to build and optimise campaigns that engage clients and drive business outcomes.

Your team

Reporting directly to the Senior CRM Manager, you will play a vital role in the engagement of IG clients and its coming products for the Singapore market. 

We have big expansion goals, and your insights and creativity will shape the way we communicate with traders and investors, supporting both acquisition and retention efforts for IG in Singapore. 

We are in the middle of building something exciting – and looking for a person who can make engagement a differentiator in this crowded market.

What you'll do

Campaign Build & Deployment

• Set up, QA, and deploy campaigns across email, push, and in-app channels using SFMC and Braze.
• Work with templates, content blocks, and audience lists to ensure accurate personalisation.

Data & Automation

• Manage data extensions, imports, and automations in SFMC; audiences and segments in Braze.
• Monitor campaign performance, bounce rates, and troubleshoot technical issues.

Testing & QA

• Validate targeting rules, opt-outs, and conduct cross-device and client testing.
• Flag deliverability or performance issues for resolution.

Collaboration & Support

• Partner with the Senior CRM Manager to deliver lifecycle journeys and new product rollouts.
• Provide ad-hoc support for marketing campaigns when needed.

Reporting & Optimisation

• Extract and prepare weekly campaign performance reports for stakeholders.
• Provide insights and recommendations to improve engagement and optimise CRM journeys.

What you'll need for this role

We are seeking a commercially driven partnerships professional who combines strong sales acumen with a deep understanding of the financial services industry. You should be a relationship builder who thrives in developing strategic partnerships and have proven experience in driving revenue through affiliates and introducing partner channels.

Your background should demonstrate success in managing complex partnership ecosystems while maintaining strong stakeholder relationships across diverse cultural contexts.

You need to have

• 2+ years of hands-on experience with CRM or marketing automation platforms (Salesforce Marketing Cloud and/or Braze).
• Strong understanding of segmentation, personalisation, and deliverability best practices and end to end A/B Testing
• Ability to manage multiple campaigns in a fast-paced environment.
• Proactive and able to work independently, while collaborating effectively with cross-market teams.

Bonus if you have:

• Practical knowledge of HTML/CSS for responsive email design (including dark mode handling and inline styling).
• Basic working knowledge of SQL, AMPscript, or Liquid templating.
• Experience in financial services or fintech, especially in compliance-heavy environments.
• Interest in building a long-term career in CRM and marketing automation.

How we work

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

• Lead and Inspire: Drives trust, alignment, and enthusiasm
• Think Big: Focus on the problems that most impact commercial outcomes
• Champion the client: Understand and prioritise client's needs
• Deliver at pace: Push for fast, sustainable growth;
• Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

The Perks

Your growth fuels our success Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

In addition to salary and bonus, we offer a wider range of benefits including:

• Flexible working hours and work-from-home opportunities
• 20 days of Annual Leave per financial year (carry forward or sell-off up to 5 days), additional one day for every year of completed service, capped at 23 days
• Medical plans including dental cover
• Two volunteering days per year
• One day of birthday leave per year
• Gym/Fitness reimbursement, IG pays a contribution of SGD 60/month for fitness or gym membership costs
• Global Share Purchase Plan, allows you to invest into a share plan and receive 1 free matching share for every two shares you purchase

Learn more about the Perks here

Join us for this exciting journey. Apply now

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