Head of Marketing
4 days ago
About the role:
This role will be reporting to the Managing Director and be required to execute day-to-day Marketing operations activities and communications.
Roles & Responsibilities:
Ad Strategy & Operations
- Optimize ad campaigns and spending across different platform and traffic sources: Facebook, Google, YouTube, TikTok and marketplaces (Shopee, Lazada, Amazon)
- Work with Creative and Content Teams to create, iterate and identifying winning creative angles and assets
- Review and iterate on ad copy to optimize ad performance
Manage website and conversation rate optimization
- Suggest UI improvement and perform A/B testing
- Search engine optimization
Strategic partnerships: Build and maintain relationship, negotiate on campaign terms
- OTT partnerships: meWatch, iQIYI, Viu, Disney
- BNPL partnerships: Grab, Atome, Pace
- Marketplaces: Shopee, Lazada, Amazon, TikTok
CRM Marketing
- App push notification (marketplace app & app)
Reporting: Build and maintain dashboards to track performance ads, campaigns, partnership and etc
Overall Strategy: Work closely with Managing Director and Country Director(s) to develop and execute on strategies relating to
- Product launches
- Product positioning
- Pricing & promotions
- Branding
- Partnerships
- Distribution: Online vs Offline Channels
External Communications
- Oversee public relations strategy
- Oversee content strategy
- Oversee community engagement strategy including influencer relations
Team Management & Leadership
- Recruit & build a high-performance team
- Motivate, train, encourage knowledge sharing amongst team members
Requirement:
- Bachelor's degree in marketing, Business, or a related field
- Minimum 8 years of relevant work experience with at least 3 years in a management role
- Experience in managing and mentoring a team of marketers
- Monitoring, reviewing and reporting on all marketing activities, result and ROI
- Strong analytical and quantitative skills, with experience in analyzing data and using insights to optimize campaigns
- Proficient in using ad platforms such as Google Ads, Facebook Ads etc.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and with external partners
- Ability to think strategically and proactively identify optimization tactics
- Ability to thrive in a fast-paced and dynamic environment
- A keen eye for creative and media assets
- Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.
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