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Head of Marketing

3 weeks ago

Singapore Sasha's Fine Foods Full time

**Head of Marketing**

**Role Overview**

Sasha’s Fine Foods continues to enjoy strong growth ahead of the market. We believe that investment in marketing is key to this success. Reporting directly to the General Manager, the Head of Marketing is responsible for planning and executing a compelling and exciting marketing strategy. Central to this is balancing acquisition and brand awareness with driving retention and customer loyalty. We are looking for a strategic, data-led marketer who enjoys working autonomously and thrives in a fast paced entrepreneurial environment.

**Key Responsibilities**

**Marketing Strategy**
- Develop and implement industry leading acquisition and retention
- Drive profitable revenue growth through higher conversion, frequency and AOV
- Manage the marketing budget to optimise for ROI & brand objectives
- Marketing Calendar
- Create & plan promotions and campaigns to delight new and existing customers
- Identify the right opportunities and execute brand building work at industry events
- Plan & coordinate the optimal timing of all new product launch campaigns, working closely with Merchandising and Supply Chain

**Customer Experience**
- Oversee content and creative produced for website, to deliver enhanced web UX
- Shape our loyalty programme and drive higher participation among customers

**Performance Marketing**
- Leverage agencies to deliver marketing objectives via using digital channels
- Track and improve marketing KPIs: ROAS, CPA, Conversion %, CPC
- Work with Marketplace & Affiliate partners to oversee and analyse performance of marketing

**Customer Analytics & Insights**
- Undertake analytics (Shopify, GA) to gain key insights on product purchases and customer behaviour to help support decision making on acquisition and targeting
- Identify high priority customers, develop customer profiles and missions build targeted strategies to recruit, retain and grow their annual value
- Leverage network, partners and analysis to build insights suite for market, competitive and consumer trends

**Brand & Content**
- Build Sasha’s Fine Foods brand across channels - incl. PR & influencer engagement
- Provide creative direction for content development across all channels and asset types

**Leadership**
- Lead and develop the expanding marketing team
- As part of leadership team, inspire the business to drive innovation and commercial success
- Embody the mission and vision of the business in all internal & external conversations
- Help to develop and deliver an empowered, exciting culture across the business

**Key Performance Indicators**
- Sessions & Conversion
- Frequency & Average Order Value
- Acquisition & CAC
- Retention & CAR
- NPS (Net Promoter Score)

**Key Requirements**
- At least 5 years of Marketing experience in a consumer facing e-Commerce business
- Excellent understanding of Digital Marketing concepts and best practices
- Experience across earned, owned and paid channels (esp. social, search, display, EDM)
- Excellent communication and interpersonal skills
- Experience in asset development and creative content writing
- Analytical mindset and critical thinking - incl. Google Analytics
- Team Management experience
- Proficiency in Shopify a bonus
- Experience in tech/online/start-up workplace an experience

**Remuneration**: Competitive, depending on experience