Head of Marketing

**Purpose of Role**:

- Transform the APAC marketing strategy alongside the International Marketing Director to ensure brand development and growth combining the global strategy with market relevancy with APAC Head Franchise markets
- Work with the Head Franchise leadership team (internal & external) to identify marketing opportunities in key strategic lead markets to elevate brand equity and drive profit
- Support Head Franchise markets in bringing the purpose and strategy to life through global and locally relevant brand and activism campaigns
- Raise the voice and cut through of the brand driving key indicators
- Raise the voice of The Body Shop to deliver market growth and profitability
- Lead the APAC Marketing Team

**Primary Accountabilities**:

- Recommend and oversee the execution of an integrated 360 marketing plan (including PR, digital, social, CRM) to drive brand awareness, new customer acquisition and deliver sales objectives with Head Franchise markets and focus on the top growth markets
- Implement the brand strategy in each market and influence decisions in business rhythms
- Develop leading-edge creative external Marketing & Activism and communications initiatives
- Identify and lead strategic marketing opportunities in existing large growth markets and new markets opening
- Lead in planning and delivery of International Head Franchise Communications Meetings and Forums
- Lead the APAC Marketing budget process
- Embed Activism in our communication to create local brand relevance and establish authority as an authentic purposeful brand in Head Franchise markets
- Monitor implementation of global brand strategy at the market level to ensure consistency of The Body Shop’s brand purpose and expression are felt by the customer
- Develop targeted digital plans that align with business objectives and provide impactful returns and react on opportunities to maximise selling opportunities
- Set external marketing & digital marketing KPIs with Head Franchise markets; recommend actionable insights to the leadership team
- Work with Business Managers to develop robust Market Business plans to deliver sales objectives. Champion the culture of best practices and local marketing ideas implementation
- Prepare and represent APAC to the Global Brand Team for opportunities and that the strategy is aligned with the broader global objectives and incorporates locally relevant large-scale initiatives
- Lead APAC Head Franchise markets and actively lead and participate in various global meetings/ forums to ensure that Head Franchise markets’ feedback is incorporated in global plans and guidelines to support local moments, sales forecasts and marketing strategy

**Experience**:

- Minimum 10+ years of experience in a regional brand communication position within a large complex multi-site retailer/FMCG (beauty/toiletries industry strongly preferred).
- International experience and/or exposure to a varied and demanding client base
- Strong interpersonal skills - building powerful relationships with the Head Franchisees and their teams
- Negotiation and influencing skills are all critical.
- Identifying key areas of impact and ensuring the ‘customer first’ approach
- Problem-solving skill
- Experience in collating and analysing information across various forms of data
- Previous success in converting strategies into real results
- Complex project management experience
- Sound knowledge and experience in New Product Development and launch to markets
- Creative leader who can think out of the box and hands-on mentality
- Travel for work

**Professional competencies**:
Market and Consumer Insight
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights

Brand Development
- Thinks brand strategy
- Imagines disruptive products and services
- Develops integrated campaigns that work
- Integrates retail and shopper expertise

Activation excellence
- Delivers excellence with agility and rigour
- Integrates sustainable, business consciousness

Collaborative leadership
- Creates collaboration for bigger success
- Shares and leverages best practices