Online Business Manager

6 days ago

Singapore ESET ASIA PTE. LTD. Full time

**Company Overview**

ESET develops software solutions that deliver instant, comprehensive protection against evolving computer security threats. We pioneered and continue to lead the industry in proactive threat detection. ESET NOD32® Antivirus, our flagship product, consistently achieves the highest accolades in all types of comparative testing and is the foundational product that builds out the ESET product line to include ESET Smart Security.

Sold in more than 202 countries and territories, ESET has global headquarters in Bratislava, Slovakia, with distribution headquarters for the Americas located in San Diego, California.

The APAC region has its base in Singapore and regional offices in Tokyo, Sydney, the SAARC region and is represented by an extensive global partner network.

**General Position Overview**

Our Online Business Manager will be required to drive initiatives coordinating with internal teams to ensure all digital spend delivers effective ROAS whilst maintaining high brand standards.

Supporting the Marketing Director, our Online Business Manager will be responsible for the deployment of effective digital activity working closely with the our teams at HQ and third-party resources. The role will be responsible to online advertising, acquisition and online sales performance in line with the strategy in Australia.

This role requires a deep proven ability to drive sales through impactful sales analysis through close partnership with the Channel sales organization for APAC.

Additionally, the Online Business Manager will be responsible for:

- Analyzing and interrogating the digital marketing performance on a weekly basis with online revenue target responsibility.
- Liaising and managing the relationship between ESET Australia, APAC marketing and Global digital teams.
- Reporting on the effectiveness of the digital marketing and acquisition and making recommendations for improvement.
- Responsible for forecasting, online budget planning (incl. media planning & buying) and performance monitoring with regards to the budget allocation efficiency
- Staying on top of the latest trends in the digital space to inform future direction.
- Working with our Marketing Analyst on data requirements.
- Providing insight on consumer behavior in the digital space which could inform the creative route.
- Work with our in house designer on developing engaging and impactful content for our digital campaigns.
- To manage the strategic development of ESET Australia’s social media presence.
- Work closely with the teams in Australia to monitor retention rates.

**Experience**
- Proven work experience as a Digital Marketing Manager or similar role
- Solid experience coordinating successful online sales and marketing campaigns
- Strong digital marketing and advertising skill to include knowledge of key SEO principles, a understanding of the metrics and measures for digital marketing (Social, Display, PPC and Video).
- Strategic planning skills
- Solid analytical and reporting skills

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