Head (Content Development)

23 hours ago

Singapore People's Association Full time

**What the role is**
- You will strategise, curate and create content that resonate with target audiences for suitable distribution across PA’s social media platforms aligned with the organisation’s objectives. A content creator and creative director rolled into one, the role involves strategic conceptualisation of ideas and efficient execution of deliverables.

**What you will be working on**
- Curate a robust content calendar for PA’s social media channels aligned with the organisation’s objectives to maintain PA’s online visibility and enhance its digital presence. - Create high-quality visual assets in shareable formats with engaging copy for PA’s social media platforms. - Responsible for end-to-end production of video and multimedia content. This includes conceptualisation, pitching, writing, filming, editing and publishing content. - Collaborate with relevant departments and oversee project planning, timelines, budgeting, job scheduling, archiving of content, obtaining releases / licenses to produce assets on time and within budget. - When required, to source for and manage external parties including video crew / influencers / talents / agency to produce and amplify content. - Respond swiftly and diligently to trendjacking opportunities and pain-points to keep platforms current and engaging. - Proactively test new social content formats and creative angles, based on sentiment analysis & actionable insights to enhance PA’s online presence on key platforms. - Educate staff on best practices for content creation, copywriting & latest storytelling techniques tailored towards specific digital platforms.

**What we are looking for**
- A digital native with an eye for creating timely and relatable content, has a good finger on the pulse of trends and understands what resonates with audiences in a saturated digital space. - Be involved in pre-production, filming and post-production of videos; skilled in editing tools such as Adobe Premiere Pro. - Strong working knowledge and deep understanding of social media best practices and latest content formats. - Minimum of 5 years of experience in content production and managing projects with a team of internal and external stakeholders, collaborators and partners. - Knowledge and skills in motion graphics (Adobe After Effects) is an advantage.

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