Performance Marketing Manager
1 week ago
We are looking for an ecommerce beast - someone who dreams at night about things
action. You have a proven track record of predicting and capitalizing on online sales
trends, trying the latest strategies, and brainstorming new ways to generate traffic or
convert our existing traffic more effectively. You pride yourself on your ability to
generate results - and results means conversions.
We are looking for someone with an entrepreneurial mindset who wants to take what
across our entire brand portfolio, and will get the opportunity to work on real consumer
brands sold through a variety of channels including retail stores, our own dotcoms, and
market places.
This is a chance to move the needle and do work that matters.
You’ll work directly with the CMO, with the goal of learning to own the entire eCommerce function over the next 3 years.
**Had You Been With Us Last Month, You Would Have**:
- Led the ground-up, mobile-optimized redesign of our Shopify store, including copy and customer research to produce conversion-focused landing pages
- Launched a $1000/day Facebook ad campaign, including A/B testing copy and ad images/ video for maximum click-through and conversion.
- Created dashboards to track marketing efficiency and contribution margins to present to the CEO
- Experience in and an obsession with DTC eCommerce - you should be familiar with best practices and keep up with industry trends. You probably have a favorite eCommerce-centric podcast.
- Strong copywriting principles. You understand how to communicate (and script) in a way that attracts attention, captures interests, builds desire, and compels action.
- Experience with driving and converting paid traffic through Google AdWords & Facebook Ads.
- Fluency in Microsoft Excel, data literacy, and eCommerce economics.
- A strong bias toward execution. You love working independently and thrive when given freedom and flexibility. You don’t need a babysitter
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