Performance Marketing Manager

5 hours ago

Singapore TRAVELOKA SERVICES PTE. LTD. Full time

Job Description Develop and implement comprehensive Performance Marketing strategies that align with overall marketing and business objectives Lead the planning, execution, and optimization of performance marketing campaigns across various platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc) Oversee end-to-end management of campaigns, from creative development to media buying and performance analysis Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI Identify optimization opportunities / growth, and analyzing the impact and effort required Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing Develop and maintain a testing roadmap to continuously improve campaign effectiveness Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising Mentor and lead a team of performance marketing professionals, foster a collaborative and high-performance culture within the team Mature enough to manage external marketing vendors independently to enhance campaign performance and innovation Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team Generate regular reports for stakeholders, clearly communicating campaign performance and ROI Able to explain complex data in a way that is understandable for non-technical audiences Requirements Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus 8+ years of experience in digital marketing with a focus on Search Engine Marketing (Google Ads / SEM) Proficiency in digital marketing tools and platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc) Experience with A/B testing and performance optimization techniques Proven track record of managing and optimizing Search advertising campaigns Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture - Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously Strong attention to detail and organizational skills Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc) Proven track record of managing team members Good to have: Proficiency in Japanese is a plus as this role looks after the Japan market

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