Regional Content Executive

5 days ago

Singapore LUXASIA PTE. LTD. Full time

**Key Responsibilities**:

- Lead the creative direction, content styling, and creation of our digital production to produce best-in-class content for our websites, social media, marketing and brand building activities for escentials regional multi-brand retail stores and online channels.
- Create, proofread, and edit digital marketing content regionally to ensure consistency in branding.
- Understand our brand's approval process for adjusting creative assets to meet their needs while upholding the escentials brand standards.
- Manage day-to-day bookings and prioritization for brands needing content campaigns to ensure we hit agreed deadlines.
- Generate creative concepts that you can execute, in charge of styling in-house monthly (or ad hoc) campaign shoots to create a cohesive theme across omni-channel points of sale.
- Co-ordination of shoot which includes managing product loans, sourcing of props (if needed), managing monthly shoot content, etc
- Editing of content after assets have been created (typography, editing of IG reels/images etc).
- Responsible for all digital content (EDM, social media, website banners etc), scheduling, and management of social media platforms.
- Identify opportunities for process improvement workflows and proactively suggest changes.
- Partner with key team members (product, marketing etc.) to ensure that content is delivered efficiently and on time.
- Assist in the formulation of regional digital marketing strategies to increase brand visibility and e-commerce conversions.
- Execute social media ads and SEM campaigns, tracking of ROI and setting benchmarks for improvements.
- Analyse consumer behaviour, post campaign reports and CRM data to provide insights and recommendations for content /ad optimization to increase ROI
- Ability to identify trends, be well versed in emerging technologies and suggest implementation of new ideas to improve ROI.

**Requirements**:

- Bachelor's degree with major/minor in graphic design, visual merchandising, communications, or related digital field (or demonstratable digital experience).
- Proven ability in digital creative operations or project management. Must be able to demonstrate the photoshoot/ campaign styling, edit, and production of engaging and informative digital content.
- Must have visual merchandising / styling experience and be able to evolve the style of our escentials brand marketing while keeping a coherent link with our cult and niche beauty roots.
- Experienced in digital marketing within beauty or fashion industries preferred
- Proficiency with Adobe Creative Suite.
- Strong interpersonal communication, organization, and time-management skills.
- Ability to juggle multiple projects and while staying focused and meeting tight deadlines.

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