Assistant Director, Acquisition

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

DESIGNATION : Assistant Director, Acquisition & Lead Generation, OCCM

RESPONSIBILITIES
- Acquisition and lead generation & nurturing for undergraduate and postgraduate portfolios
- Formulate lead generation & nurturing strategy to achieve KPIs set
- Create content, oversee and nurture campaigns for lead generation
- Incorporate testing and growth hacking tactics
- Optimise pipeline and increase conversion rates
- Reduce time to convert and customer acquisition cost
- Track, analyse and report on effectiveness of lead generation & nurturing campaigns monthly
- Content and social media marketing
- Stay updated on and provide counsel on current best practices in content and social media marketing
- Develop content strategy in conjunction with content team and manage the development of content to drive awareness and engagement for each programme
- Promote content through social advertising and distribute it targeted manner in accordance with its intended audience
- Market and consumer intelligence
- Monitor user-generated content to understand the insights generated from user/influencer activities related to the brand, as well as create content aligned with audience interest.
- Stay on top of consumer insights/sentiment and the broader IHL (Institute of Higher Learning) landscape that will impact marketing
- Brand governance and leadership
- Provide counsel to key internal stakeholders on SMU brand guidelines
- Ensure day-to-day marketing and product communications are consistent with brand guidelines
- Budget, project, and stakeholder management
- Manage and optimise advertising and promotional budget in the most cost-efficient way to achieve KPIs set
- Manage timelines and marketing campaign plans, including internal/external stakeholders and signoffs, to ensure close adherence to timelines
- Maintain effective and collaborative relationships with key internal and external stakeholders
- Team supervision and development
- Oversee, develop and nurture a lean team of marketing talents
- Training and development
- Educate team and internal stakeholders on current best practices in digital marketing

QUALIFICATIONS
- Bachelor degree, preferably in business or Marketing
- Minimum 8 years of experience in digital agency or client-side experience in a digital marketing role, of which at least 4 years are in lead generation and 3 years are in a supervisory position
- Successful track record in lead generation and increasing conversions via digital and social media channels
- Regional experience in marketing in South East Asia is mandatory
- Strategic thinker with strong execution capability
- Data-driven mindset and a passion for new technology
- Excellent stakeholder management and communication skills, both verbal and written
- Result-oriented and proactive problem solver with superb organizational, time-management and project management skills
- Team player, effective collaborator with a high success rate in influencing outcomes
- Experience in utilizing Google Analytics, marketing automation and CRM solutions
- Experience in user journey mapping, persona development and user testing
- Knowledge of HTML
- Experience with Drupal CMS; content and social media marketing, SEO; IHL
- Experience in conducting training/workshops

OTHER INFORMATION

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