Lead - Digital Acquisition - Wealth Management

1 day ago

Singapore Citi Full time

**Job Purpose**: Wealth Management in Banking is critical for Citi’s growth in Asia. This role will hold the digital acquisition volumes goals for affluent and high net-worth individuals and will be key in leading the digital sales strategies for these products. The person will collaborate with product owners in Retail Banking, Digital Customer Experience, Data & Analytics, etc. to deliver the digital acquisition strategy, tactics, execution, and optimization of paid and owned campaigns across digital touch-points. Deep expertise in direct-response and performance marketing, as well as strong paid media, and martech/adtech foundations will be critical to the success of this role. **Key Responsibilities**: - Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels - Work with internal teams (and marketing) on best in class marketing and sales strategy - Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume - Work with market product teams on delivering against funnel needs, telesales conversions, customer experience, and overall acquisition efforts - Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey - Implement and measure campaigns to maximize channel performance across acquisition and cross-sell - Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI - Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics) - Deliver key insights to business partners to continue to grow current and new portfolios. Lead a mobile-first approach, and design customer-centric digital sales experiences - Partner with data management platforms, information security teams and data & analytics teams across teams - Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer - Build relationships with, and leverage key media platforms across Asia and globally - Work with a dedicated team of growth marketers to deliver organizational goals around sales and optimization - **Job Family Group**: Marketing - **Job Family**: Digital & Social Media Marketing - **Time Type**: Full time - Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**. View the **EEO Policy Statement**. View the **Pay Transparency Posting

  • Marketing Manager, Digital Acquisition

    3 days ago

    Singapore HSBC Full time

    **Some careers have more impact than others.** If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. Wealth and...

  • Apex Wealth Manager

    6 days ago

    Singapore APEX WEALTH MANAGEMENT LLP Full time

    We provide: Will be coached to complete 4 basic certifications and relevant classes required for financial advisory duties Invited to participate in the planning process with managers On the job training via joint-fieldwork sessions Program allows mentorship and progression to manager within 2 years Work-life balance Job Responsibilities: Client...

  • APEX WEALTH MANAGER

    2 weeks ago

    Singapore APEX WEALTH MANAGEMENT LLP Full time

    Overview Join us as AN APEX WEALTH MANAGER, get a head start in the finance industry, and be on track to undertake managerial positions. Build your career and make a difference—no prior experience is needed as we will give you the support and training you need. We provide the training and mentorship you need to get you certified. The soft skills and...

  • APEX INVESTMENT WEALTH MANAGER

    2 weeks ago

    Singapore APEX WEALTH MANAGEMENT LLP Full time

    Job Description APEX Investment Wealth Manager and get a head start in the finance industry and be on track to undertake managerial positions. Build your career and make a difference. No prior experience needed as we will give you the support and training you need. We provide the training and mentorship you need to get you certified. The soft skills and...

  • Assistant Wealth Manager

    3 days ago

    Singapore WEALTH ASIA LLP Full time

    This position is instrumental in supporting the Executive Wealth Director in all aspects of wealth and financial planning and providing solutions, pre and post events organization, customer acquisition and follow-up, assist in closing of sales and deals. Core Function & Support Provide direct administrative and analytical support to the Executive Wealth...

  • Acquisition Activations Manager

    3 days ago

    Singapore HSBC Full time

    -Job description **Some careers open more doors than others.** If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you...

  • Salaried Wealth Advisor

    4 days ago

    Singapore IHARVEST WEALTH MANAGEMENT PTE. LTD. Full time $80,000 - $120,000 per year

    About the RoleWe are seeking a motivated and client-focused Salaried Wealth Advisor to join our growing team. This role is ideal for individuals who are passionate about financial planning, enjoy building long-term client relationships, and value the stability of a fixed salary with additional performance-based rewards.As a Wealth Advisor, you will provide...

  • Junior Wealth Executive

    1 week ago

    Singapore Wealth Asia Full time $40,000 - $60,000 per year

    This position is instrumental in supporting the Executive Wealth Director in all aspects of wealth and financial planning and providing solutions, pre and post events organization, customer acquisition and follow-up, assist in closing of sales and deals.Core Function & SupportProvide direct administrative and analytical support to the Executive Wealth...

  • Vice President, Digital Acquisition Marketing

    4 days ago

    Singapore HSBC Full time

    **Some careers have more impact than others.** If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. Wealth and...

  • Junior Wealth Executive

    4 days ago

    Singapore WEALTH ASIA LLP Full time

    This position is instrumental in supporting the Executive Wealth Director in all aspects of wealth and financial planning and providing solutions, pre and post events organization, customer acquisition and follow-up, assist in closing of sales and deals. **Core Function & Support**: - Provide direct administrative and analytical support to the Executive...