Customer Insights Specialist

4 days ago

Singapore PRUDENTIAL ASSURANCE COMPANY SINGAPORE (PTE) LIMITED Full time

**Key tasks include**:

- Oversight of the ongoing operational health of the Online Insights Community (e.g. safeguarding the platform’s integrity and continuity, ensuring invitations to our research activities / community events are delivered in the expected format as per the stated schedule, ensuring survey data are captured via the community platform at an ongoing basis etc.).
- Development and roll-out of a robust Community engagement program for the year, to aid in the engagement of our Community members within the Online Insights Community per se, as well as their continued engagement with Prudential at large.
- Design, development, and execution of periodic communications in support of the roll-out of the proposed engagement program (e.g. short posts, adhoc / periodic communications, share-backs to selected research activities, regular newsletters, invitations to Prudential-sponsored activities / events etc.).
- Conduct of an annual community review where a last-chance survey will be served prior to the removal of inactive members; And where a recruitment exercise will be rolled out to recruit customers and members of our Agency Force (ALs, FCs) in replacement of inactive members who have been purged - all while ensuring that the overall profile of the Community members will be largely reflective of our customer base and broad Agency Force profile, at large.
- Management of budgets that go towards the incentivization of the Community members for the purposes of research activities and community events.
- The conceptualization and design of appropriate research activities, with a view and understanding of the stakeholders’ business needs and objectives.
- The implementation of the research activities, including the design and preparation of fieldwork materials, the conduct of fieldwork, the review of resultant data, the analysis of findings and the development of research insights.
- The presentation and socialization of resultant research findings and insights with stakeholders.

**Who we are looking for**:
Competencies & Personal Traits
- Copes and functions well within a dynamic and evolving environment
- Demonstrates curiosity and possesses an inquisitive and analytical mindset
- Demonstrates passion and drive to succeed in assigned tasks
- Demonstrates accountability to assigned responsibilities
- Is independent and driven
- Is resourceful in navigating the organization in securing relevant personnel and inputs
- Is a committed individual who strives to meet or better assigned timelines
- Is detailed oriented
- Possesses a positive can-do attitude
- Possesses highly developed interpersonal skills (in both one-to-one or group settings)
- Possesses excellent verbal and written communication skills

Working Experience
- 4-6 years of relevant experience supporting Customer Insights and / or Market Research-related activities and initiatives
- Strong project management skills with the ability to manage multiple tasks concurrently
- Strong working knowledge and experience with survey administration platforms like Qualtrics
- Adept at managing projects that span multiple stakeholders (both internal - e.g. stakeholders, functional leads; and external - e.g. vendors)

Education
- Minimum of a Bachelor’s Degree - preferably in a business, communications, management, marketing or finance discipline

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