Advertising & Insights Specialist

1 day ago

Singapore Castlery Full time $60,000 - $80,000 per year

We're rethinking homes for how people really live, and we're looking for an Advertising & Insights Specialist to join our Growth and Intelligence team to help shape the future of living - one thoughtful detail at a time.

From strategy to storytelling, Marketing powers brand and business growth at Castlery.

What you'll be doing:

  • Lead the creation and management of ads across Meta, Google, TikTok, and Pinterest, including copywriting, graphic design, and video edits for focus products and new collection launches.
  • Leverage AI tools for copywriting, image localization, voiceover generation, and video editing to enhance creative output.
  • Collaborate cross-functionally with Creative, Brand & Content, and Country Performance Marketing teams to deliver campaigns on time.
  • Build and analyze ad performance reports using Meta, Google, Pinterest, and TikTok Ads, extracting monthly insights through pivot tables and other tools.
  • Support ad strategy in AU, SG, and UK by identifying revenue-driving products, crafting content angles, and briefing relevant teams.

What you need to succeed:

  • 1–2 years of experience in digital marketing, copywriting, and/or content creation.
  • Strong proficiency in English, both written and spoken.
  • Skilled in Microsoft Excel, Adobe Photoshop/Canva, and Adobe Premiere Pro/CapCut.
  • Creative portfolio showcasing copywriting, graphic design, and content creation work.
  • Familiarity with Meta Ads, Google Ads, Pinterest Ads, TikTok Ads, or Reddit Ads is a plus.
  • Experience in data interpretation, visualization, and analytics tools (e.g., Power BI, Google Analytics) is a plus.

Built for Real Life, Designed for What's Next

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life - durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.

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