Regional Strategy Manager
5 days ago
We are Assembly - and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Adobe, Lane Crawford, Marina Bay Sands, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide - enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.
Assembly was named The Drum’s APAC Media Agency of the Year in 2021
WHO WE’RE LOOKING FOR
The strategy and planning function is responsible for developing overarching media strategy and plans based upon our clients’ business and campaign goals. Their role is to work with our client and activation specialists to identify the correct media and channel selections, KPIs and target audiences based on consumer, media and tech trends as well as best practice learning. They will provide our teams with clear guidance; building media plans and aligning all multichannel work with a consistent approach to ensure industry-leading strategic output for our clients.
**Requirements**:
WHAT YOU’LL BE DOING ON ANY GIVEN DAY
- Be seen as an expert across the business and externally (write thought leadership pieces, weekly newsletters, have a POV on trends)
- Lead the relationship with insights tools (GWI, SimilarWeb etc) and ensure uptake and consistent usage across the business
- Focus on strengthening existing and seeking new client relationships
- Influence overall approach to media outside of our scope
- Demonstrate a deep understanding of our client's industry and what impacts performance beyond media optimisations (vertical dynamics, competition, consumers behaviour) and impart this to junior team members
- Drive adoption of our strategic proposition across our client base to improve Assembly's services across media strategy, planning and storytelling
- Lead agency-wide training initiatives to improve our capabilities across the board
- Lead client briefing(s) on behalf of Assembly to understand client’s overall marketing strategy and campaign objectives.
- Support team to maintain strong strategic relationships with media vendors and partners identifying appropriate strategic (and beta) opportunities for clients and the agency
- Actively seek cross and upsell opportunities, and play a key role in driving new business for the data and tech teams
DOES THIS SOUND LIKE YOU?
- Experienced and knowledgeable in digital marketing across multiple channels
- Previous agency experience working in strategy and/or planning
- Be truly collaborative and integrated in your approach with a strategic mindset and a proactive attitude
- Be an exceptional communicator skilled in articulating complex information to senior clients of differing knowledge levels
- Be able to interpret market data and fuse disparate data points together in an insightful way to present a strategic direction to clients across a range of verticals
- Be unafraid to push boundaries in your commitment to finding solutions to solve complex challenges
- Able to demonstrate exceptional negotiating skills with an aptitude and eye for commercial opportunities
- Experience in China, Korea, Japan, Taiwan, Singapore or Malaysia is not mandatory but, as you will be working with these offices, knowledge of these markets is a plus
**Benefits**:
WHY ASSEMBLY?
- We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy hold cos.
- We care about your growth - we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
- We recognize and celebrate your success all the time Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
- We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies.
- We care about social and environmental Impact - we have dedicated Impact Champions that collaborate globally to make sure we’re leaving the world better than we found it.
- We have an amazing group of emp
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