Head of Marketing

3 days ago

Singapore EVYD RESEARCH PRIVATE LIMITED Full time

**IN BRIEF
We are seeking an experienced marketing leader to build a team to shape and execute our global branding and marketing strategy to enable EVYD to achieve its ambitions.

Reporting to the CEO, the Head of Marketing will have a global remit. The goal is to employ unique and cost-effective strategies to establish EVYD as a leader in health data intelligence solutions and drive adoption.

**RESPONSIBILITIES
- Overall responsibility for developing and implementing branding and marketing strategies to meet our short and long-term business objectives.
- Plan, direct, communicate and coordinate the overall marketing strategy, lead nurturing and sales conversion, alongside business expansion and overseas expansion plans.
- Accountability and management of marketing budget to ensure optimal ROI.
- Establish top-of-mind awareness for the EVYD brand across free and paid marketing channels.
- Ensure the EVYD brand is consistent across all communication platforms.
- Formulate a coherent approach to content creation to build affinity with key client sets and drive scientific and technological thought leadership.
- Dominate share of voice for health tech industry by profiling leadership, thought leadership pieces and strategic PR engagement with key media.
- Development of marketing collaterals (e.g. decks, brochures, newsletters).
- Drive customer acquisition initiatives across platforms.
- Identify and organise strategic platforms such as events (e.g. World One Health Congress, ASEAN Digital Public Health Conference) to establish new relationships and develop opportunity pipelines.
- Build and effectively manage a team of experienced marketers.

**QUALIFICATIONS**
- A strong desire to learn, grow and collaborate to build a meaningful enterprise that solves the biggest pain points in healthcare by leveraging technology.
- Strong results orientation, with a proven track record of success in branding/marketing positions in Healthcare/Technology.
- Excellent leadership, communication, decision-making, and project management skills to influence and work effectively across levels, functions, and geographies.
- Excellent written and verbal communication skills, a keen eye for design, and a flair for creating impactful marketing campaigns.
- Ability to navigate ambiguity and manage competing priorities in a fast-paced environment.
- At least 10 years of relevant experience.

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