Assistant Director

COMPANY DESCRIPTION

National Gallery Singapore is a leading visual arts institution which oversees the world’s largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapore’s unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Musée d'Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.

In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper’s annual global survey of attendance at art museums, taking 20th place. It was the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On International Association of Children in Museums in 2018. The Gallery also won the awards for “Best Theme Attraction” at TTG Travel Awards 2017, “Best Attraction Experience”, “Breakthrough Contribution to Tourism” and “Best Customer Service (Attractions)” at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore’s tourism landscape.

We offer job opportunities in our dynamic organisation. Working at the Gallery enhances and cultivates your love for the arts, and offers you a chance to be part of the Gallery's vision.

**OUR PEOPLE**

At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors.

DESIGNATION : Assistant Director (Integrated Marketing)

RESPONSIBILITIES

**Overall Integrated Marketing**
- Oversee the development of a comprehensive integrated marketing plan and budget to effectively present the Gallery’s full offerings, scale audience reach and impact through broad and deep targeting to drive visitorship, revenue and positive visibility for the museum
- Develop and implement a holistic, strategic marketing and communications plan to establish the Gallery as a People’s Museum and a top cultural destination for both local residents and tourists to Singapore, inclusive of both arts-engaged and non arts-engaged audiences
- Develop and manage a network of external agencies/service providers (public/influencer relations, creative/digital marketing, media buying & planning) who work together to provide integrated marketing campaigns across earned, owned and paid channels
- Develop, maintain and drive adoption of a relevant and compelling set of brand values and guidelines based on a thorough understanding of the market, audience and company capabilities
- Manage the media engagement strategy for the Gallery, cultivating new contacts and maintaining strong media relations with local, international and digital media
- Develop and manage an engagement strategy for key opinion leaders and influencers in the arts, culture and lifestyle communities
- Manage crisis communications for the Gallery
- Work and co-ordinate with government agencies where needed to support key marketing initiatives
- Manage a team of marketing and communications professionals, arming them with the required processes and marketing technology tools to perform at their best

**Exhibition & Programmes Marcomms**
- Drive critical acclaim and popular response for the Gallery’s collection, exhibitions and programmes via breakthrough advertising, content development, media/influencer relations and promotional campaigns in traditional media and digital/social media where appropriate
- Develop integrated marketing and communications plans for the Gallery’s exhibitions and programmes spanning earned, owned and paid channels
- Work with public/influencer relations, media and creative agencies to develop and execute required marketing and communications campaigns
- Execute all media events and initiatives to publicize the Gallery’s exhibitions and programmes; e. media conferences/previews, media releases/advisories and story angles
- Execute all influencer relations events and initiatives to generate buzz for the Gallery’s exhibitions and programmes
- Strengthen the Gallery’s use of direct, targeted marketing using its CRM/Marketing Cloud systems
- Identify a