E-commerce Marketing Executive

2 days ago


Geylang, Singapore KeaWorld Pte Ltd Full time

We are looking for a **E-Commerce Marketing Executive**who is responsible for planning, optimizing and collaborating to deliver online marketing campaigns. He or she will execute cost-effective strategies to improve our reach. With better customer insights and increased brand awareness, our company will always be ahead of our competitors.

**Responsibilities**:
**1. PPC Strategy & Optimisation**:

- Develop and execute targeted PPC strategies for Amazon, Target, and Walmart, in line with business goals.
- Conduct thorough keyword research, create compelling ad copy, and structure ad groups for optimised performance.

**2. Campaign Optimisation & Performance Analysis**:

- Set up, optimise, and enhance PPC campaigns to ensure efficient budget allocation and improved ROI.
- Analyse campaign metrics such as CTR, conversion rates, and ACOS/ROAS, and make data-driven adjustments for better results.

**3. Collaboration & Competitive Analysis**:

- Collaborate with cross-functional teams for consistent messaging and branding across platforms.
- Plan and execute successful product launch campaigns, coordinating with various departments.
- Study competitors' activities, identify gaps, opportunities, and strategies to enhance our competitive advantage.

**Job Requirements**:

- Diploma or Bachelor’s Degree and above.
- Minimum of 1 year's experience in e-commerce, digital marketing, data analysis, or related fields.
- Profound analytical skills with the ability to interpret data for informed decision-making.
- Strong passion for working with data and leveraging it effectively.
- Proficiency in using PPC analytics tools and keyword research tools.
- Thorough understanding of keyword research, campaign optimization, bid management, and A/B testing.
- Goal-oriented mindset with exceptional execution abilities.
- Excellent communication and interpersonal skills.
- Capable of multitasking in a dynamic, fast-paced environment.
- Advanced proficiency in Microsoft Excel.
- Familiarity with web analytics tools is considered a strong asset.

**Job Types**: Full-time, Permanent

Pay: $2,500.00 - $3,500.00 per month

Schedule:

- Monday to Friday

Work Location: In person


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