Digital Marketing Executive

7 days ago

Geylang, Singapore KeaWorld Pte Ltd Full time

**Role: Digital Marketing Executive (Paid Advertising | E-Commerce)**

**Responsibilities**:
**1. PPC Strategy & Optimisation**:

- Develop and execute targeted PPC strategies for Amazon, Target, and Walmart, in line with business goals.
- Conduct thorough keyword research, create compelling ad copy, and structure ad groups for optimised performance.

**2. Campaign Optimisation & Performance Analysis**:

- Set up, optimise, and enhance PPC campaigns to ensure efficient budget allocation and improved ROI.
- Analyse campaign metrics such as CTR, conversion rates, and ACOS/ROAS, and make data-driven adjustments for better results.

**3. Collaboration & Competitive Analysis**:

- Collaborate with cross-functional teams for consistent messaging and branding across platforms.
- Plan and execute successful product launch campaigns, coordinating with various departments.
- Study competitors' activities, identify gaps, opportunities, and strategies to enhance our competitive advantage.

**Job Requirements**:

- Diploma or Bachelor’s Degree and above.
- Minimum of 1 year's experience in e-commerce, digital marketing, data analysis, or related fields.
- Profound analytical skills with the ability to interpret data for informed decision-making.
- Strong passion for working with data and leveraging it effectively.
- Proficiency in using PPC analytics tools and keyword research tools.
- Thorough understanding of keyword research, campaign optimization, bid management, and A/B testing.
- Goal-oriented mindset with exceptional execution abilities.
- Excellent communication and interpersonal skills.
- Capable of multitasking in a dynamic, fast-paced environment.
- Advanced proficiency in Microsoft Excel.
- Familiarity with web analytics tools is considered a strong asset.

**Why join us?**
- We are a fast-growing baby & maternity brand, retailing on E-Commerce marketplaces mainly in USA, Canada and Europe. Being in the digital space, we are fast-changing and quick to adapt to the market.
- You will have a chance to be the pioneer in spearheading new strategies.
- We are result oriented and we believe in compensation that correlates with results. You are the limit.
- We give you the space to do crazy things as long as it works. We are unlike MNCs or big companies. We grow by breaking the rules. We constantly challenge ourselves to scale new heights by doing new things. If you dislike red-tape, this is the place.
- Regular lunches, snacks, makan, etc We do these regularly and the best part is we do ALL these fun things during office hours
- Office politics is crime and we make the effort to keep it out.
- We constantly explore new things. If you dislike routines and want to learn new things, this is your chance.

**Job Types**: Full-time, Permanent

**Salary**: $2,800.00 - $3,600.00 per month

**Benefits**:

- Additional leave
- Employee discount
- Parental leave
- Professional development
- Promotion to permanent employee

Schedule:

- Monday to Friday

Supplemental pay types:

- 13th month salary
- Performance bonus

Work Location: In person

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