Sales & Events Executive (Full-time)

Company Description

Entrepreneur Resorts is a subsidiary of Genius Group. Genius Group is a publicly listed company on the NYSE American, with the ticker: GNS.

Genius Group is a world leading entrepreneur Ed-tech and education group, with a mission to disrupt the current education model with a student-centered, life-long learning curriculum that prepares students with the leadership, entrepreneurial and life skills to succeed in today’s market. The group has over 2.7 million students in 200 countries, ranging from ages 0 to 100.

Genius Group includes GeniusU, Entrepreneurs Institute and Entrepreneur Resorts. This group of entrepreneur education companies has grown through organic growth and acquisitions, with a focus on adding value to each company through GeniusU, which is being developed to provide AI-driven personal recommendations and guidance for each student.

Entrepreneur Resorts locations are the leading group of Entrepreneur Learning Centres in the world. Our campuses are the ‘HOME’ of the Education Revolution and your portal to the Metaverse and we bring a unique intersection of hospitality and education to the global market with our three brands; Genius Cafe, Genius Central and Genius Resorts.

We currently have five locations across Asia Pacific and South Africa with more in the pipeline. We have an exciting 10-year growth plan that sees us growing from 5 locations to 300+ globally by 2030.

Genius Central Singapore Pte Ltd is owned by Entrepreneur Resorts and is our flagship Central model within the group.

Job Description

The Sales & Events Executive - Singapore is responsible for meeting and exceeding the revenue targets, particularly focused on event, program and membership revenue targets, developing pricing strategies and forecasting revenue for Genius Central Singapore, but not limited to only this.

This key role shall focus heavily on Genius Central Event & Meeting Spaces as well as Event Sales (both internal and external events), Partnerships Sales, Membership, Future Reservations (OTB) & Community Building.

The Sales Executive shall work closely with the GM in areas of promotion, sales, events, membership & business development.

The role is also responsible for maximising occupancy of MICE (events, conferences and banquettes etc.) and Corporate events and catering channels in order to optimise business opportunities.

**General**:
Ø Focus on attracting new business and engaging with our growing community. Create and lead all event and program promotional campaigns.

Ø Build relationships with our partners and members and grow the membership community at the location.

Ø Promote daily and weekly specials to generate incremental revenue and oversee key monthly and quarterly events in conjunction with Genius Group and based on the UN Sustainable Goals.

Ø Prepare a quarterly promotional plan with a primary campaign each month. Plans will be presented to the Global team for feedback and review of previous Quarter Promotions Success.

Ø Manage all events, sales, partnerships and membership activities for Genius Central in line with the business plan and forecasts and manage the Singapore event budget.

Ø Focus on interacting with customers, especially our members to make them feel welcome as well as to gain their valuable feedback on events, membership, food and drink; finding out what they would like more of and what we can improve on in the future.

Ø Meet with the Marketing and Operations teams on a weekly basis and conduct small group training sessions on production knowledge and up selling techniques.

**Communications**:
Ø Be fully conversant with the Genius Central brand, its standards and its DNA (visual and written communication, service standards, social promise etc.)

Ø Lead all marketing/promotional/sales collateral development/production; both online across social media channels and offline marketing materials for events, programs and partnerships.

Ø Create and lead a fully-integrated communications calendar around events, daily, weekly and monthly activities, public holidays, major monthly events and all social media channels.

Ø Liaise with the Genius Group and Entrepreneur Resorts digital marketing team to maximise communications exposure, with a particular focus for online and social engagement.

Ø Identify ways to maximise revenue opportunities through partnership and sponsorship deals for local education/sport/cultural/art/social awareness events that are aligned with our culture and DNA.

Ø Prepare all landing page copies for event, program and partnership campaigns and implement activity blasts on a weekly basis in conjunction with the Genius Group and Entrepreneur Resorts communications teams.

**MICE Planning & Sales**:
Ø Manage the monthly, quarterly and annual Activities & Events calendar and plan for Genius Central. Organise events for all significant global public holidays, e.g. Christmas, New Year, Easter, Valentine’s Day, Independen