Director, Brand

**Company Description**

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

**NBCUniversal Singapore**earned a Great Place to Work certification as a result of our dynamic, inclusive and resilient culture. Here you can live your passion.

**About Us: CNBC**

CNBC is the number one business and financial news network on the planet.

Our mission is to help the influential and aspirational to make astute decisions to get ahead. CNBC International ensures no matter where you are, you can keep up to date with the latest breaking business and financial news.

With international headquarters in London and Singapore, we provide the perfect 24-hour global business briefing. From the start of trading in Asia, through the Closing Bell on Wall Street, our fast-paced, hard-hitting business coverage makes CNBC essential viewing for any senior business leader.

**Job Description**:
You will lead the Brand & Creative Strategy team across the APAC region, responsible for developing and packaging innovative advertising solutions for CNBC International.

In this role, your primary focus will be to drive revenue growth by delivering strategic, client-centric solutions that harness CNBC’s premium content, expansive network, and renowned IP, translating them into fully developed, client-facing proposals and presentations.

You will champion creative excellence and original thinking and work closely with senior CNBC editorial stakeholders and the wider commercial teams including product, events, data and the content studio to help bring the vision to life.

**Key Responsibilities**:

- **Strategic Leadership**: Set the vision and strategic direction for the APAC Brand & Creative Strategy team, ensuring a forward-thinking, innovative approach to client solutions.
- **Team Management**: Lead and develop a high-performing team of strategists and creatives, overseeing multiple workstreams across branded content, digital campaigns, and integrated marketing initiatives. Set clear priorities, coach for growth, and ensure delivery against strategic objectives and timelines.
- **Process Optimization**: Continuously review and improve team workflows, systems, and processes to maximize creativity, efficiency, and client impact.
- **Cross-Functional Collaboration**: Act as the key liaison between sales, editorial and content teams, driving alignment on best practices, cost estimates, workflow, and seamless execution of integrated campaigns.
- **Commercial Focus**: Drive pitch-to-deal conversion rates, repeat business, and ensure the strategic rationale behind each proposal strengthens CNBC’s commercial positioning and success.
- **Market Intelligence**: Stay on top of trends in digital advertising, content marketing, B2B events, and technological innovations to evolve client pitch strategies. In addition, maintain deep knowledge of:
Business news, CNBC’s coverage, and key regional newsmakers
CNBC’s programming and editorial calendar across platforms
Media regulations across global markets (Ofcom/IMDA)
Competitor activity, client movements, and industry shifts

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

**Qualifications**

**Essential Requirements**:

- Expertise in multiplatform content and storytelling solutions for global brands, including