
Digital Marketing Manager/specialist
2 days ago
Devise and execute acquisition strategies to drive website traffic and leads.
- Responsible for lead generation and product sales via an e-commerce platform.
- Execute online and offline marketing strategies to enhance the company’s position in the market
- Plan, manage and grow the ongoing company presence on social media (Facebook, Instagram, TikTok & etc.) through content creation, social media campaign management and community engagement
- Set up conversion, pixel and tracking across various digital platforms, work with internal IT and sales team to get this done.
- Conduct research on competitors and industry related topics. Be on top of what is the competitors doing.
- Do Keyword research, to enhance SEO ranking. Use these keywords to create content or modify the existing website.
- Propose changes (and execute) changes to the website to improve positioning
- Be actively involved in search engine optimization (SEO) efforts (keyword, image optimization etc.)
- Ensure effectiveness of campaigns through well thought out campaign strategies and target audience planning
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Monitors and analyzes key metrics and campaign performance to translate into strategies.
- Optimizes each paid channel against number of leads.
- Develop and implement digital marketing strategies with a focus on social media, search marketing & online advertising.
- Manage Organization Brand’s main blog content with case studies, interviews, media and other relevant news.
- Any other ad-hoc projects or tasks as assigned.
**Job Requirements**
- Minimum 8 year of proven digital marketing experience. Preferably in Aesthetic or Wellness field
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
**Job Types**: Full-time, Permanent
**Salary**: $3,000.00 - $6,000.00 per month
Schedule:
- Monday to Friday
- Weekend availability
**Education**:
- Professional Qualification (preferred)
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