Digital Media Specialist

Company Description
**At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.**

**Job Description**:
You contribute to added customer value, a strong brand and increased sales by driving sales growth through different digital channels

You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work

Based on global performance media strategy, drive customer development & profitable sales growth for the sales market through digital channels. Lead sales market performance agency teams day-to-day to steer optimization of budgets and performance execution. In addition, be the speaking partner and lead the sales market work to drive growth in owned channels.

**RESPONSIBILITIES**:
**Leadership**
- Responsible for sales market collaboration with the global performance and owned media team and channel experts to be fully immersed in the global strategies
- Responsible for sales market agency teams (part of global teams), leading them to deliver according to customer, brand and media guidelines & goals
- Secure cross-functional collaborations with other functions and HO
- Educate and share knowledge and insights with local teams

**Digital Media Optimization**
- Responsible for driving customer growth, retention and sales for all countries in the sales market for SEM, Social, Affiliate & Display
- Responsible for sales market SEO actions and steering of actions required in Sales markets (coordinating with Site team, PR, Content teams)
- Based on global performance media strategy, secure that performance investments are optimized towards profitable sales and acquisition goals cross media channel and country
- Responsible for sales market E-mail and Push actions and what development potentials are needed from local level to ensure growth and to lead the work in aligning those with the global team
- Perform quality controls and audits to ensure agency teams are optimizing the channels according to platform best practice
- Own the process and steering of local activities content connected to performance channels

**Media Budget & Follow Up**
- Responsible for driving the sales market part of the global yearly performance budget, revenue and traffic forecasts for the sales market, in close collaboration with global media team
- Provide data driven input on performance media spend and customer/revenue as part of the total media budget
- Liaise with sales market Media Manager, Business Controller and Sales Mgr to set ROI goals for performance channels and give input to global performance media team
- Drive and follow up on performance media budget investments and results for the sales market

**Customer**
- Identify customer growth potential connected to performance investments together with regional and local customer activation teams
- Know the customers in your markets and infuse insight into media investments strategy and tactics - seize opportunities to new customer acquisition and revenue

**Qualifications**:
Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for open minded team players that by being curious, innovative and forward-thinking, want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.

**REQUIREMENTS**:

- Marketing, communication or business degree/relevant qualifications
- Great leadership and business judgment skills, preferably from an international environment
- Extensive knowledge in several performance channels operations and algorithms (SEM, Social, Affiliate, Display)
- Good understanding of SEO
- Broad digital marketing knowledge and a strategic thinker that understand the total view for growing brands and engaging customers
- High analytical ability
- Structured, organized and efficient
- High level of English and strong in local language, both spoken and written
- Great leadership and business judgment skills, preferably from an international environment
- Extensive knowledge in several performance channels operations and algorithms (SEM, Social, Affiliate, Display)
- Good understanding of SEO
- Broad digital marketing knowledge and a strategic thinker that understand the total view for growing brands and engaging customers
- High analytical ability
- Structured, organized and efficient
- High level of English and strong in local language, both spoken and written

Additional Information