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Digital Intern

3 weeks ago

Orchard, Singapore coty Full time

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.
THE ROLE
**Division**: Travel Retail
**Job Title**: Digital Intern
About the Role
Through this role, you will be able to gain an understanding of: digital marketing & e-commerce in the environment of Travel Retail Asia Pacific, gaining exposure to best-in-class digital practices across fragrance, makeup & skincare category.
KEY RESPONSIBILITIES
**In this role you will be responsible for**:
Digital Campaign Planning & Execution
Design & execute effective digital amplification programmes (e.g. livestreams, social media, display advertising) that drives commercial sales growth
Collaborate closely with cross-functional teams (e.g. marketing, commercial) to ensure digital campaigns are aligned with the IMC & commercial activities.
Track & report campaign performance to evaluate effectiveness of activation & formulate actionable insights for future.
Omnichannel Execution & In-Store Digitalisation
Work on O2O (online to offline and vice versa) campaigns (e.g. hotel bouncebacks, social media redemption mechanics, etc.) with internal and external partners.
Collaborate with global brand & digital tech teams to develop & adapt digital tools that elevate consumers’ shopping experiences
Implement guidelines in partnership with cross functional teams (marketing, merchandising, commercial, training) to ensure successful implementation in stores and promotional spaces across APAC region.
Track commercial performance & gather feedback from commercial teams to further improve subsequent variations of tools.
CRM
Support the conceptualization and execution of loyalty programs for Coty brands in close collaboration with cross functional teams (marketing, commercial), external agencies, and retailers.
Grow engaged customer database through a robust content strategy.
Track channel, campaign, creative, test performance and share regular updates and learnings to key stakeholders.
Competitor Analysis Review & Digital Upskilling
Evaluate competitors’ digital & e-commerce activities across the region & share best practices/innovations from competitor brands, providing actionable insights for brands
Assist in upskilling extended team’s digital capabilities through providing insights into industry’s latest trends & happenings
WHAT YOU’LL BRING
**ESSENTIAL**:
Undergraduates who can commit for at least 6 months (Jan 2025 to Jun 2025) for a full-time internship.
Self-motivated and self-starter, with strong ownership and learner mindset.
Possesses intellectual curiosity, with an appetite for problem solving and comfortable with changes and uncertainty.
Adaptable and articulate, with the ability to work in a fast-paced environment and interacting with a myriad of internal and external stakeholders.
Strong interest in beauty.
LEARNING OUTCOMES
**Acquire digital campaign management skills, that includes**:
Digital strategy formulation (guided by line manager)
Optimisation in campaign execution (targeting strategies, creative choice, commercial promotions)
Increase digital competency through understanding industry’s latest happenings & trends
How to bring actionable insights with real commercial impact through data analysis