Digital Marketing Specialist

1 week ago


Orchard Central Community Development Council, Singapore LingoAce Full time $60,000 - $90,000 per year

About the Role

We are seeking a Digital Marketing Specialist to drive new parent acquisition across both
online and offline business lines
in Singapore. This role will own
organic growth channels
online, while also leading the
full-funnel offline marketing journey
for our learning centre. You will work closely with our Paid Media Specialist, Centre Manager, and cross-functional teams to deliver on ambitious growth targets.

Key Responsibilities

Online Business (Organic Growth Owner)

  • Act as the
    channel owner
    for organic growth: SEO, social media, affiliate partnerships, and growth hacking initiatives.
  • Develop and execute strategies to increase inbound leads through
    organic website traffic, social media and more
    .
  • Support SEO and content strategy: Scale search-led acquisition by optimising content performance and testing content ideas with data.
  • Build and manage partnerships with affiliates, parenting platforms, and community groups to drive new customer acquisition.
  • Work with content, design, and product teams to create engaging organic assets (blogs, reels, carousels, landing pages).
  • Quick to identify current trends and leverage on these trends to further enhance leads generation.
  • Collaborate with the
    Paid Media Specialist
    to ensure synergy between paid and organic funnels.
  • (Good-to-have) Familiarity with
    CRM and lifecycle marketing tools (Braze/Zoho)
    to support nurture flows and retargeting.

Offline Business (Full Funnel Growth)

  • Partner with the
    Centre Manager
    to hit growth targets for the offline learning centre.
  • Drive parent acquisition campaigns from
    awareness → visit booking → trial → enrolment
    .
  • Plan and execute
    offline-to-online activations
    such as events, workshops, open houses, and referral campaigns.
  • Localize and adapt campaigns to the
    Singapore parent/education landscape
    , ensuring a consistent and engaging parent experience across touchpoints.

Analytics & Reporting

  • Track, analyze, and optimize funnel performance across both online and offline campaigns.
  • Build and maintain reporting dashboards in
    GA4, Zoho CRM, GSC, SEMRush, or Superset
    .
  • Deliver insights and recommendations to improve lead quality, conversion efficiency, and ROI.

Requirements

  • 2–3 years of digital/performance marketing experience
    , ideally in education, consumer tech, or agency.
  • Strong analytical skills: comfortable building reports, diagnosing funnel bottlenecks, and optimizing campaigns.
  • Hands-on experience with
    CRM tools (Braze, Zoho, HubSpot, etc.)
    , analytics (GA4, GSC, SEMRush), and automation tools (Zapier).
  • Creative mindset: able to brief, test, and evaluate creatives across formats (ads, socials, WhatsApp, EDM).
  • Excellent communication in
    English and Mandarin
    (to handle bilingual campaigns and local parent base).
  • Comfortable working in a fast-paced, high-growth, cross-border environment.

Compensation & Benefits

  • Salary: SGD 3,500 – 4,500 per month, based on experience and performance.
  • Monthly incentives tied to acquisition targets.
  • Medical insurance, phone allowance, and annual flexible benefits.
  • Career development opportunities in a growing global education brand.


  • Downtown Core, Central Community Development Council, Singapore ALTRA Marketing Asia Full time $40,000 - $80,000 per year

    Company DescriptionAt ALTRA Marketing Asia, we pride ourselves on outstanding sales performance and providing one of the best guidance and coaching systems to enhance our team with the right knowledge and skill set. Our passion lies in making a difference in the lives around us by helping our clients achieve their goals. We believe in continuous improvement...

  • Snr Digital Marketing

    2 weeks ago


    Kallang, Central Community Development Council, Singapore Ingram Micro Full time $60,000 - $120,000 per year

    We are the business behind the world's brands.We're Ingram Micro—a people-first technology partner, reaching nearly 90% of the world's population. With operations in 57 countries and approximately 24,000 associates.We're redefining distribution.Ingram Micro helps businesses run better, grow faster and achieve their sustainability goals.It's fun to work in...

  • Digital Marketing

    2 days ago


    Bukit Merah, Central Community Development Council, Singapore Clinic Genie Full time $2,000 - $30,000 per year

    Content Internship: Build Skills Employers Actually ValueTired of internships that feel like free labour?Ours is different. You'll leave with Google certifications, SEO know-how, and a portfolio employers actually notice.Allowance included. Mentorship included. Busywork excluded.What you'll actually doCreate and shape content for blogs and websites, guided...


  • Central Singapore Maker Lab Full time

    Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics...


  • Bukit Merah, Central Community Development Council, Singapore Clinic Genie Full time $30,000 - $60,000 per year

    Paid Content Internship: Build Skills Employers Actually ValueTired of internships that feel like free labour?Ours is different. You'll leave with Google certifications, SEO know-how, and a portfolio employers actually notice.Allowance included. Mentorship included. Busywork excluded.What you'll actually doCreate and shape content for blogs and websites,...


  • Orchard, Central Community Development Council, Singapore absolute PR Full time $40,000 - $60,000 per year

    Company DescriptionEstablished in 2005, absolute PR is an award-winning lifestyle public relations agency based in Singapore. We offer a comprehensive suite of public relations services, including media relations, social media strategy, digital marketing, corporate communications, events management, branding, and crisis communication. We specialize in FMCG...


  • Orchard, Singapore The Wellness Clinic Pte Ltd Full time

    Devise and execute acquisition strategies to drive website traffic and leads. - Responsible for lead generation and product sales via an e-commerce platform. - Execute online and offline marketing strategies to enhance the company’s position in the market - Plan, manage and grow the ongoing company presence on social media (Facebook, Instagram, TikTok &...


  • Bukit Merah, Central Community Development Council, Singapore Singapore Asia Publishers Pte Ltd Full time $60,000 - $80,000 per year

    Company Description:Founded in 1977, Singapore Asia Publishers Group is a leading educational publisher specializing in academic materials such as textbooks, supplementary workbooks, guidebooks, reference books, dictionaries and other educational materials.Roles & Responsibilities:The ideal candidate will oversee the online marketing strategy for the...


  • Central Region, Singapore Heroes of Digital Full time $40,000 - $80,000 per year

    We are looking for a marketing account executive who can strategise Google and Meta Ad campaigns and provide a stellar client service experience. This involves being consultative, patient, and knowledgeable. Sound like you? Good Keep reading…Your roles and responsibilities:You will be responsible for the long-term retention of clients with us.You will be...

  • Engage Specialist

    2 days ago


    River, Central Community Development Council, Singapore Hays Full time $60,000 - $80,000 per year

    Your teamYou'll be working in the FSO Engage Team in Wealth Management Singapore at 9 Penang Road. Our Engage Specialists and Account Structure Change Specialists are responsible for providing comprehensive support with account maintenance and account structure changes to our Clients and Client Advisors in various market teams across regions internationally....