Digital Marketing Specialist

7 days ago

Orchard Central Community Development Council, Singapore LingoAce Full time $60,000 - $90,000 per year

About the Role

We are seeking a Digital Marketing Specialist to drive new parent acquisition across both
online and offline business lines
in Singapore. This role will own
organic growth channels
online, while also leading the
full-funnel offline marketing journey
for our learning centre. You will work closely with our Paid Media Specialist, Centre Manager, and cross-functional teams to deliver on ambitious growth targets.

Key Responsibilities

Online Business (Organic Growth Owner)

  • Act as the
    channel owner
    for organic growth: SEO, social media, affiliate partnerships, and growth hacking initiatives.
  • Develop and execute strategies to increase inbound leads through
    organic website traffic, social media and more
    .
  • Support SEO and content strategy: Scale search-led acquisition by optimising content performance and testing content ideas with data.
  • Build and manage partnerships with affiliates, parenting platforms, and community groups to drive new customer acquisition.
  • Work with content, design, and product teams to create engaging organic assets (blogs, reels, carousels, landing pages).
  • Quick to identify current trends and leverage on these trends to further enhance leads generation.
  • Collaborate with the
    Paid Media Specialist
    to ensure synergy between paid and organic funnels.
  • (Good-to-have) Familiarity with
    CRM and lifecycle marketing tools (Braze/Zoho)
    to support nurture flows and retargeting.

Offline Business (Full Funnel Growth)

  • Partner with the
    Centre Manager
    to hit growth targets for the offline learning centre.
  • Drive parent acquisition campaigns from
    awareness → visit booking → trial → enrolment
    .
  • Plan and execute
    offline-to-online activations
    such as events, workshops, open houses, and referral campaigns.
  • Localize and adapt campaigns to the
    Singapore parent/education landscape
    , ensuring a consistent and engaging parent experience across touchpoints.

Analytics & Reporting

  • Track, analyze, and optimize funnel performance across both online and offline campaigns.
  • Build and maintain reporting dashboards in
    GA4, Zoho CRM, GSC, SEMRush, or Superset
    .
  • Deliver insights and recommendations to improve lead quality, conversion efficiency, and ROI.

Requirements

  • 2–3 years of digital/performance marketing experience
    , ideally in education, consumer tech, or agency.
  • Strong analytical skills: comfortable building reports, diagnosing funnel bottlenecks, and optimizing campaigns.
  • Hands-on experience with
    CRM tools (Braze, Zoho, HubSpot, etc.)
    , analytics (GA4, GSC, SEMRush), and automation tools (Zapier).
  • Creative mindset: able to brief, test, and evaluate creatives across formats (ads, socials, WhatsApp, EDM).
  • Excellent communication in
    English and Mandarin
    (to handle bilingual campaigns and local parent base).
  • Comfortable working in a fast-paced, high-growth, cross-border environment.

Compensation & Benefits

  • Salary: SGD 3,500 – 4,500 per month, based on experience and performance.
  • Monthly incentives tied to acquisition targets.
  • Medical insurance, phone allowance, and annual flexible benefits.
  • Career development opportunities in a growing global education brand.

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