
Digital Marketing Specialist
1 week ago
About the Role
We are seeking a Digital Marketing Specialist to drive new parent acquisition across both
online and offline business lines
in Singapore. This role will own
organic growth channels
online, while also leading the
full-funnel offline marketing journey
for our learning centre. You will work closely with our Paid Media Specialist, Centre Manager, and cross-functional teams to deliver on ambitious growth targets.
Key Responsibilities
Online Business (Organic Growth Owner)
- Act as the
channel owner
for organic growth: SEO, social media, affiliate partnerships, and growth hacking initiatives. - Develop and execute strategies to increase inbound leads through
organic website traffic, social media and more
. - Support SEO and content strategy: Scale search-led acquisition by optimising content performance and testing content ideas with data.
- Build and manage partnerships with affiliates, parenting platforms, and community groups to drive new customer acquisition.
- Work with content, design, and product teams to create engaging organic assets (blogs, reels, carousels, landing pages).
- Quick to identify current trends and leverage on these trends to further enhance leads generation.
- Collaborate with the
Paid Media Specialist
to ensure synergy between paid and organic funnels. - (Good-to-have) Familiarity with
CRM and lifecycle marketing tools (Braze/Zoho)
to support nurture flows and retargeting.
Offline Business (Full Funnel Growth)
- Partner with the
Centre Manager
to hit growth targets for the offline learning centre. - Drive parent acquisition campaigns from
awareness → visit booking → trial → enrolment
. - Plan and execute
offline-to-online activations
such as events, workshops, open houses, and referral campaigns. - Localize and adapt campaigns to the
Singapore parent/education landscape
, ensuring a consistent and engaging parent experience across touchpoints.
Analytics & Reporting
- Track, analyze, and optimize funnel performance across both online and offline campaigns.
- Build and maintain reporting dashboards in
GA4, Zoho CRM, GSC, SEMRush, or Superset
. - Deliver insights and recommendations to improve lead quality, conversion efficiency, and ROI.
Requirements
- 2–3 years of digital/performance marketing experience
, ideally in education, consumer tech, or agency. - Strong analytical skills: comfortable building reports, diagnosing funnel bottlenecks, and optimizing campaigns.
- Hands-on experience with
CRM tools (Braze, Zoho, HubSpot, etc.)
, analytics (GA4, GSC, SEMRush), and automation tools (Zapier). - Creative mindset: able to brief, test, and evaluate creatives across formats (ads, socials, WhatsApp, EDM).
- Excellent communication in
English and Mandarin
(to handle bilingual campaigns and local parent base). - Comfortable working in a fast-paced, high-growth, cross-border environment.
Compensation & Benefits
- Salary: SGD 3,500 – 4,500 per month, based on experience and performance.
- Monthly incentives tied to acquisition targets.
- Medical insurance, phone allowance, and annual flexible benefits.
- Career development opportunities in a growing global education brand.
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