Marketing Communications Manager

2 weeks ago

Geylang, Singapore VEGANFOODS GLOBAL PTE LTD Full time

**Position Objective**:
To manage and coordinate VeganBurg’s cutting-edge campaigns and work with the media and the vegan/vegetarian community across Singapore in order to bring attention to our brand.

Develop and manage campaigns. As well as market the brand as mainstream and position as mainstream.

**Responsibilities**:

- Lead Marketing planning, strategy, development, budgeting, and execution
- Develop strategies and tactics to get the word out about VeganBurg and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Manage Marketing P&L including preparing and monitoring the marketing budget on a quarterly and annual basis and allocate funds wisely
- Manage and train Social Media Marketing Coordinator
- Collaborate with Sales and General Manager, franchisees, partners
- Oversee development of marketing material, from digital assets to in-restaurant merchandising
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Manage creative freelancers (designers, copywriters, photographers, videographers), develop and lead a pool of interns
- Spearhead Public Relations for VeganBurg in Singapore
- Support Sales and Business Development for B2B targets (catering + franchisees)
- Assist in managing and marketing to our databases (CRM + marketing automation)
- Measure ROI on various marketing efforts. Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Assist in the development of Public Relations campaigns (traditional + guerilla)
- Build strategic relationships and partner with key industry players, associations and vendors
- Manage accounts

**Requirements**:

- At least 5 years experience in a branding, advertising agency
- Experience in managing a team of freelancers, leading interns
- Critical and creative thinking and problem-solving skills
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences - B2C and B2B - and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing paid digital campaigns (Google, Facebook, LinkedIn)
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A strong sense of aesthetics and a love for great design, copy and communication with personality
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Familiarity with web design and publishing (Wordpress, Squarespace)

**Salary**: $5,000.00 - $5,500.00 per month

**Benefits**:

- Employee discount
- Free parking
- Health insurance
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

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