Senior Specialist, Marketing

1 week ago

Geylang, Singapore HELLOBIKESG PTE. LTD. Full time

**About Us**:
HelloRide is one of Singapore’s fastest-growing shared mobility platforms, committed to making urban cycling simple, safe, and enjoyable. With a strong presence across Singapore and regional operations in Asia, we are building a mobility lifestyle brand that connects communities through movement.

**Role Overview**:
We are looking for a versatile and energetic **Senior Specialist, Marketing & Communications** to lead our local brand presence and engagement efforts. This role is ideal for someone who is equally comfortable crafting a content calendar as they are rolling up their sleeves at an on-ground event. You will manage **social media and online campaigns**, while also planning and executing **offline partnerships and events** to drive brand awareness and ridership.

**Key Responsibilities**:
**Digital Marketing & Content**:

- Own and manage HelloRide Singapore’s official social media accounts (IG, TikTok, Facebook, LinkedIn, etc.)
- Develop monthly content calendars, working with internal teams and creative vendors
- Create or adapt content in alignment with local campaigns, promotions, or community themes
- Track performance metrics (engagement, follower growth, CTR) and optimize accordingly
- Manage basic paid ad campaigns, or coordinate with performance marketing partners

**Offline Marketing & Partnerships**:

- Plan and execute local events such as lifestyle activations, community rides, or co-branded pop-ups
- Work with strategic partners (cafés, gyms, wellness brands, dating/lifestyle platforms) to run creative collaborations
- Liaise with government or grassroots organizations for visibility at public events or mobility campaigns
- Coordinate logistics, branding, and post-event reporting for all offline activities

**General**:

- Monitor market trends and competitor marketing activity
- Support communications for public relations and media when needed
- Work closely with regional HQ to ensure brand consistency while adapting for local relevance
- Maintain marketing assets and ensure accurate usage across all touchpoints

**Requirements**:

- 3+ years of experience in marketing, with a mix of digital and offline experience preferred
- Strong command of social media platforms and content best practices
- Excellent written and verbal communication skills
- Comfortable managing vendors, creative agencies, or freelancers
- Highly organized and hands-on — must be willing to attend or run events on weekends occasionally
- Passion for urban mobility, sustainability, or lifestyle brands a plus
- Bilingual in English and Chinese is mandatory

**What We Offer**:

- Ownership of marketing for a fast-growing, visible consumer brand
- A chance to shape a community-driven mobility lifestyle in Singapore
- Supportive team culture with autonomy and creative freedom
- Career growth opportunities across marketing, brand, and partnerships

Pay: $3,500.00 - $5,000.00 per month

**Benefits**:

- Dental insurance
- Health insurance
- Professional development

Schedule:

- Monday to Friday

Supplemental Pay:

- 13th month salary
- Performance bonus
- Yearly bonus

Work Location: In person

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