Brand and Activism Manager, Apac Franchise

**The Body Shop**:
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.

**Your role in a nutshell**:
You will be supporting the Head of Brand, Activism, and Digital - APAC Franchise in defining marketing strategy to ensure brand consistency and market relevance with APAC Head Franchise markets by working with the Head Franchise leadership team (internal and external) to identify marketing opportunities in key strategic markets to elevate brand equity supported by the APAC Brand and Activism Director. You will also support Head Franchise markets in bringing The Body Shop Purpose to life through global and local activism campaigns.

**More about the role**:
**Primary Accountabilities**:

- Drive the execution of our Brand Rejuvenation and ensure our key brand differentiator of a strong, clear activist voice is heard across all our APAC Head Franchise markets
- Embed our new marketing model achieving brand cut-through in line with the new global strategy - leveraging key Campaigns of Brand Movement, Body Butters, and Musks across the region as well as future NPDs
- Work in close collaboration with the Global Campaigns and Communications teams and Franchise markets coached and supported by APAC Brand & Activism Director in the shaping and delivery of global and local activism campaigns across our markets.
- Monitor the implementation of global brand strategy at the market level to ensure consistency of The Body Shop’s brand purpose and expression are felt by the customer, coordinating with other parts of the organization to ensure this occurs
- Protect our Brand execution through regionalized development of Print and Digital Assets.
- Work closely with the Global Brand and Customer Team to ensure the Head Franchise strategy is aligned with the broader global objectives
- Champion the culture of sharing best practices and local marketing ideas within the HF community and the Global
- Represent APAC Head Franchise markets and actively lead and participate in various global meetings/ forums to ensure that Head Franchise markets’ feedback is incorporated in global plan and guidelines to support local moments, sales forecasts, and marketing strategy
**Professional competencies**:
Market and Consumer insight
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights
- Brand Development

Thinks brand strategy
- Imagines disruptive products and services
- Develops integrated campaigns that work
- Integrates retail and shopper expertise
- Activation excellence

Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness

Collaborative leadership
- Creates collaboration for bigger success
- Shares and leverages best practices.

**What we look for**:
**Experience**:

- Minimum 8+ years of experience in regional brand communication position within a large complex multi-site retailer/FMCG (beauty/toiletries industry strongly preferred).
- International experience and/or exposure to a varied and demanding client base
- Strong interpersonal skills
- Negotiation, influencing skills are all critical.
- Identifying key areas of impact
- Problem-solving skill
- Previous success in converting strategies into real results
- Complex project management experience
- Sound knowledge and experience in NPD and launch to markets
- A creative leader who can think out of the box and hands-on mentality
- Open to travel for work

**Talent Drivers**:
Purpose

Commerciality

Leadership

Collaborative Skills

Personal Conduct