Franchise Manager

5 days ago

Singapore OSIM INTERNATIONAL PTE. LTD. Full time
Roles & Responsibilities

Job overview:

Franchise manager is a strategic leader and the primary architect of growth for our franchise network. You are responsible for developing and executing data-driven business strategies that maximize franchisee profitability, brand consistency, and market share expansion. This role requires a blend of strategic acumen, financial literacy, performance coaching, and mastery of digital tools to future-proof our franchise partnerships and drive sustainable, mutual success.

Key Responsibilities:

Strategic Partnership & Growth

  • Develop and implement business plans including GTM plans with each franchisee, incorporating market analysis, SWOT, and clear KPIs for revenue, EBITDA, and market share growth.
  • Lead new market entry and sales channel expansion strategies, including e-commerce integration, marketplace management and omnichannel customer experience alignment.

Performance Management & Coaching

  • Conduct regular business performance reviews using scorecards and dashboards. Act as a coach to franchisees, identifying performance gaps and implementing corrective action plans.

Marketing & Brand Evolution

  • Co-create and execute local marketing plans that align with global brand campaigns while leveraging local consumer insights and digital marketing tools
  • Manage and protect brand reputation online, working with franchisees on local social media engagement and review management strategies.

Training & Development

  • Oversee the development and delivery of continuous training programs for franchisee staff, focusing on sales excellence, new technology use, and customer experience

Strategic Reporting & Communication

  • Synthesize complex data on franchise performance, market developments, and strategic initiatives into a concise monthly End-of-Month report for senior management. This brief will serve as a primary tool for organizational alignment, informing leadership of progress, challenges, and resource needs to ensure franchise network success.

Job Requirements:

  • Experience: 5-7 years in strategic

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