Manager, Brand Marketing
14 hours ago
**Position Summary**
The role requires someone who has the ability to connect dots and enjoys working in a dynamic environment. This IMC lead for our Flagship product would need to understand the business objectives and translate it locally from strategy/ idea through to execution, leaning heavily on local data as well as managing the agencies to shape the campaign outcome.
**Role and Responsibilities**
Marketing leadership & strategy:
- Define strategy, develop and align 360 marketing plans partnering with local market teams & global brand holder to ensure successful marketing activations and launches
- Lead business performance, consumer, and campaign analysis for the brand, identify business opportunities, key learnings, & insights, and define clear action plans
- Optimize ROI for marketing initiatives through insights from digital and social media analytics
- Develop Digital strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey
- Drive and oversee regional ecommerce marketing and promotion plans
- Develop CRM strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey
- Support VMD & assortment plans and coordinate with local in-store design teams to ensure alignment and best-in-class executions
- Provide guidance to agencies to set and achieve clear marketing goals & KPIs
Marketing operations and execution:
- Align, evaluate and optimize the local 360 marketing plans with agencies and drive best in class execution
- Track sales performance, A&P investment, and ROI against campaign objectives
- Ensure all local brand communications comply with global brand image and guidelines
- Monitor the brand’s presence, performance and activities across in all key touchpoints
- Monitor key competitors’ activities and performances
- Prepare reports of business reviews and key marketing activities
- Serve as a marketing liaison between Global, regional market and local brand portfolio holder teams
**Skills and Qualifications**
- Bachelor’s degree, preferably in Marketing or Business studies
- Minimum of 8 years of consumer marketing and retail experience required - Telco, technology knowledge and category experience would be a bonus
- Prior Asia-Pacific regional experience is an advantage
- Prior hands-on experience in planning and implementation of 360-degree marketing campaign, digital marketing and e-Commerce
- Prior hands-on experience in planning and implementation of 360-degree marketing campaign and CRM strategy, plan, and execution
- Strong business acumen, analytical, and communication skills
- Comfortable in a flexible, fluid and occasionally ambiguous operating environment
- Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization
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