Senior Executive, Brand Marketing

3 days ago

Pasir Panjang, Singapore Samsung Electronics Full time

Position Summary

To contribute effectively by developing and executing marketing and advertising campaigns that meets business needs.

Role and Responsibilities

This is a 2 years contract, renewable.

Roles and Responsibilities
- Planning, developing and implementing effective marketing communication campaigns with clear objectives and targets that meet business needs.
- Understanding of products and customer profiles to develop effective marketing deliverables.
- Monitoring ongoing campaign spends against the budget, keeping accurate records and highlight opportunities to optimize spends to ensure targets are met.
- Liaising with media, printers and publishers as required and managing the production of all marketing materials.
- Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate.
- Identify & initiate potential collaboration opportunities with internal and external clients.
- Align creative direction for the brand and all aspects of above-the-line advertising with Corporate Marketing & ensure legal compliance.
- Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
- Manage timeline for day-to-day tasks
- Deliver tasks assigned effectively and efficiently
- Work closely with Product Marketing team, Retail Marketing team and Corporate Marketing team.
- Able to communicate effectively with Product Marketing team, Retail Marketing team and Corporate Marketing team.

Skills and Qualifications

Skills and Qualifications
- Degree in Marketing/ Mass Communication or equivalent.
- Minimum four (4) years’ experience in marketing communications/ planning.
- Ability to implement marketing communication campaigns - ATL, BTL and events activation
- Passionate, committed and innovative team player and able to work under tight schedules

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