Country Brand Manager, Specialty Care

5 days ago

Pasir Panjang, Singapore Pfizer Full time

Develop brand strategy & implementation of various marketing programs for Pfizer’s brands; focusing on Specialty Care portfolio in Singapore. Define and drive country specific therapeutic area (TA) and brand strategy, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability. Responsibilities - Provide insights and brand updates/feedback to Country Brand Lead, Marketing Lead and Regional TA Lead (RTAL) - Tailor brand and execute brand strategies to local market needs and define local priorities - Select best-fitting modules from cross-EM/global content; translate and trans-create brand - Work with CoLab for co-creation (budget, scope, timing, and quality of project) - Forecast brand performance and track progress towards committed target - Allocate and execute country brand budget (advertising and promotions) - Cross-functional brand leadership - Country Lead and CFC Lead, HRM, Health Reps, medical, legal, regulatory, etc - Train Field Force on product positioning and prioritization - Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Accountability - Product/Brand Plan ownership with review of brand strategies by cross-functional team (sales, medical, regulatory / health and value) - Develop country Op Plan, long range forecasting and influence sales targets and brand A&P allocations (with PIH CL, CBL and RTAL), and revenue adjustments as needed - Campaign Development: Select & execute best fitting modules for country needs - Promo Meetings: Manage compliance review of materials - Validate brand-specific messages and design training (medical, regulatory, training) Qualifications - At least 5 years of pharmaceutical or FMCG marketing experience - Prior marketing experience is preferred - Bachelor's Degree - Demonstrates business acumen - Acts decisively - Seizes accountability - Leads and embraces change - Commits to "One Pfizer" - Marketing, Customer and Competitor Insight experience/training - Marketing Execution - Track record of appropriate risk taking - Strategic and Operational Business/Marketing Planning - Data analysis, interpretation and communications - Performance and Program Metrics - Good interpersonal skills - Good collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM) - Demonstrates business prioritization -among/across brands/therapy area; even in resource-constrained context - Vendor management - Proficiency in the local language as well as English proficiency Work Location Assignment: On Premise Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research LI-PFE

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