Product Marketing, Assistant Manager

4 days ago


Pasir Panjang, Singapore Samsung Electronics Full time

Position Summary

This role is responsible for driving the market share, revenue targets and profits for Wearables, TWS and accessories business in the B2C/B2B segment.

Role and Responsibilities
- Responsible for driving the market share, revenue targets and profits for Samsung wearables, TWS and accessories business in the B2C/B2B segment.
- Manage product life cycle, product positioning, product benchmarking / comparison and pricing matters. This role will take the lead to drive customer service plans and initiatives as a differentiator to increase Proud-To-Own and brand loyalty.
- Analyze competitors, market trends and identify gaps to grow market share for wearables, TWS and accessories.
- Plan product roadmap, pricing strategy with HQ and communicate to all internal stakeholders and external customers.
- Responsible for go-to-market strategy and new product launches, working closely with Sales, Marketing and Retail Marketing team to execute plans.
- Grow specific channel/account revenue whilst managing channel harmony (across all channels) for pricing/consumer offers and minimizing sales cannibalisation
- Bridge between HQ and SAPL to ensure product & pricing needs and requests are met. Must be a strong communicator.
- Work closely with Key Account Managers, Brand Marketing and SCM to drive sell out and execute co marketing campaigns with channel partners
- Seek out business opportunities for 3rd party partnerships to drive demand and visibility of Samsung wearables, TWS and accessories.

Skills and Qualifications
- Degree holder with at least 7 years of relevant working experience in Product Marketing
- Have strong business acumen
- Must be a team player and able to deal with multiple stakeholders

LI-SEAO #LI-MidSenior

Samsung Electronics’ environmental management philosophy derives from our core purpose of contributing to human life, with respect for nature. Our 2050 goal of net zero carbon emissions entails a reduction of Scope 1 and 2 emissions, making our products more energy-efficient, and maximizing resource circularity across the product lifecycle. To discover more, please visit our newsroom:
Samsung Electronics Announces New Environmental Strategy - Samsung Global Newsroom


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