Product Marketing Manager
3 days ago
**Join us on a mission to save the planet**
Reversing the impact of climate change is one of the world’s biggest challenges. And businesses have a responsibility to lead the way. While individual consumer choices are important, over 80% of all the emissions reductions necessary for the world to reach net zero, require business-level action. But despite the growing momentum and ambition from companies around the world to set climate goals, there are significant challenges to delivering on these ambitions. Business leaders don’t really know how they will get there. And the very first step, of getting emissions measurement right, is hard and critically important to make progress.
Terrascope is an end-to-end decarbonisation platform. Our strength is in providing a combination of SaaS platform, services and ecosystem of expert partners to help large enterprises on the multi-year journey to decarbonise their operations and complex, physical supply chains, especially their scope 3 emissions.
Powered by data science, machine learning and sustainability expertise, Terrascope empowers large enterprises to build and action a credible pathway to Net Zero.
1. Increasing the accuracy of emission measurement
- 2. Focus climate action where it matters most
- 3. Enabling shared accountability and collaboration across the organisation
Terrascope is a stand alone corporate venture, backed by Olam, a Fortune 500 company and one of the world’s largest food and agri companies and a global leader in climate action and sustainability. With significant strategic advantage and secure funding, the Terrascope is uniquely positioned to drive profit with purpose; and scale positive climate impact for humanity and the planet.
As the first product marketing hire, you will be super hands-on both execution and also laying groundwork for the product marketing function to scale. Partnering closely with the product and sales teams, you will define messaging and positioning, create compelling materials for sales teams and marketing campaigns, and launch new products, features, and solutions into a highly competitive market. And concurrently set up the initial processes and ways of working needed to drive efficiency of collaboration and alignment across the organisation. The Product Marketing Manager / Lead will initially report into our Chief Experience Officer.
**In your day to day, you will**
You will:- Partner with the design, product, marketing, sales, customer success, customer support teams to deepen our understanding of key user and customer profiles to target, and synthesise insights to inform product communication strategies and opportunity prioritisation-
- Drive the development and execution of high quality content and enablement materials that brings the Terrascope value proposition, key differentiators, and customer evidence to lifeSupport industry analyst engagement by providing content and messaging to support briefings and product evaluations to differentiate our product in reviews and reports- **Work with the sales team to develop a comprehensive sales enablement strategy, **including developing key sales collateral (product presentations, scripted demos, battle cards, brochures, FAQs, etc.) to effectively sell and evangelise Terrascope product offerings to different user archetypes, companies, sectors and partners- **Support lead generation and pipeline targets together with growth & marketing,** with a data-driven approach to optimising our messaging, positioning, and go-to-market plans- **Build and reinforce a culture of diversity, inclusion, and high performance**
Who we’re looking for:
Qualities- Experience defining and driving product marketing for enterprise SaaS products, targeting large enterprise customers, within a corporate environment and at a growth stage startup-
- A customer and user first mindset that translates into sharp, differentiated messaging & positioning and engaging content across channels-
- Hands-on problem solver, comfortable in fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done-
- A deep (and a little nerdy?) interest in how software products work, particularly in the climate space, combined with a growth mindset-
- An entrepreneurial mind, ready to launch and fail and iterate-
- Someone who sees both the big picture and the smaller underlying mechanics-
- Attuned to both in person and remote collaboration, using digital tools and meticulously documenting work-
- A proven ability to work cross-functionally with product, sales, design, customer success, customer support and more-
- Native fluency in English is required and Japanese language is an added bonus**Qualifications**:
- 8+ years experience in product marketing, including experience with enterprise SaaS products is a must-
- Track record of managing and launching enterprise SaaS product offerings across different geographies, including Europe, ASEAN, Japan,
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