APAC Integrated Marketing Communications Manager

2 days ago

Singapore TikTok Pte. Ltd. Full time $80,000 - $120,000 per year

Responsibilities

Team Introduction
Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.
Creative Leadership & Event Experience (50%):
1. Translate business objectives into high-impact creative concepts across all marketing channels, including digital, social, offline events, and experiential activations.
2. Act as the brand custodian, ensuring TikTok for Business's visual identity and tone are consistently applied across campaigns, on-site event branding, stage design, and attendee experiences.
3. Lead agency collaboration: develop campaign concepts, write clear and actionable briefs, provide structured feedback, and manage timelines to ensure on-brand, high-quality output.
4. Be hands-on for core creative needs: design smaller-scale assets (e.g., social visuals, event collaterals, presentations) and support content production directly when needed, setting creative benchmarks for agencies and vendors.
5. Oversee video production for campaigns and events — from storyboarding and scripting to on-site displays, highlight reels, and post-activation storytelling.
Integrated Marketing Communications (50%):
1. Develop and execute B2B marketing communication strategies to influence and engage key stakeholders across brands, agencies, ecosystem partners, and industry associations.
2. Lead and manage integrated marketing campaigns end-to-end, spanning events, scaled education, partner enablement, content marketing, email, social media, PR, and client engagement.
3. Independently own and drive strategic cross-functional initiatives, working closely with teams across Sales, Product, and Operations to deliver marketing solutions aligned with business priorities.
Qualifications

Minimum Qualifications:
1. Strong portfolio showcasing visual design, video production, and event creative across digital, social, and offline channels.
2. Proven ability to conceptualize ideas, craft clear creative briefs, provide structured feedback, and ensure on-brand, high-quality final delivery.
3. Hands-on proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects); familiarity with Figma or similar tools is a plus.
4. Demonstrated success in offline event creative — on-site branding, experiential activations, stage visuals — in collaboration with event marketing teams.
5. Excellent cross-functional collaboration and project management skills, balancing multiple markets, stakeholders, and creative timelines.
6. Strong storytelling and visual communication skills, with the ability to align creative output to broader marketing and business objectives.
Preferred Qualifications:
1. Experience working in creative agencies or in-house brand/platform teams, managing agency partners and production vendors, is a plus.
2. Passion for TikTok with the ability to leverage trends and create TikTok-native content.

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