Membership Operation

5 days ago

Central Region, Singapore HICC PTE LTD Full time $60,000 - $80,000 per year

Handy for Humans, Perfect for Pets.

HICC Pet is a leading innovator in pet wellness and grooming products, focusing on health Innovations to help pets have cleaner and comfier lives. Based in Bellevue, Washington, with the APAC Brand Experience Center in Singapore, HICC Pet is rapidly growing and expanding its reach globally.

Role Overview

We are seeking a Membership Management Role to design, launch, and manage the HICC Pet Club membership system in Singapore. This role manages both online (Shopify, EDM, CRM) and offline (showroom, community, events) initiatives, ensuring member experience, stronger engagement, higher retention, and measurable business growth for HICC Pet Club.

This role is based in Singapore at the HICC PET Marina One Showroom with working hours from 10:30am to 7:30 pm.

Key Responsibilities

Membership Program Acquisition & Operations

  • Design and implement the HICC Pet Club membership program, covering acquisition, engagement, and retention.
  • Implement lifecycle marketing strategies, and segment customer database for personalized marketing.
  • Rethink and shape the membership experience and product & service offering, grounded in data, insights, and user needs.
  • Ensure members feel valued through customer service excellence, handle feedback and optimize the membership journey.

Community Building, Engagement & Growth

  • Build strong ties with Singapore's pet parent community via Shopify CRM, events, exhibitions, key opinion customers, pet groups partners.
  • Support showroom events, grooming workshops, and lifestyle gatherings.
  • Collaborate with Shopify, marketing, and showroom teams to promote online-to-offline integration (e.g., customers purchasing membership cards online and redeeming products & services offline).
  • Leverage referral programs to boost member acquisition and brand advocacy.

Oversee the Sales & Marketing Integration

  • Execute the Shopify operation to increase revenue share from members; Grow member average order value; drive repurchase rates
  • Increase showroom footfall through targeted EDM campaigns, and showroom activities
  • Encourage pet owner engagement and provide content assets to the Marketing Manager, such as UGC, event highlights, member stories

Key Requirements

Education & Experience

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • At least 3 years of experience in loyalty marketing & membership operation. (preferably in consumer goods, lifestyle, or pet industry).
  • Experience in managing both online (Shopify, EDM, CRM tools) and offline (events, showroom activations, community building) initiatives.

Skills & Competencies

  • Strong understanding of customer lifecycle management and how to improve repeat purchase rate, AOV, and retention.
  • Hands-on experience with EDM (such as Hubspot, Klaviyo), CRM platforms, and data-driven marketing.
  • Event planning and community management skills; comfortable hosting/organizing workshops, lifestyle gatherings, and grooming courses.

Mindset & Personality

  • Results-oriented with strong sense of ownership.
  • Passionate about pets and lifestyle branding, with ability to connect with Singapore pet community.
  • Creative, proactive, comfortable working in a fast-growing startup environment.

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