Manager, Digital Activation
3 days ago
Manager, Digital Activation
Job no: 513812
Work type: Full Time
Location: Singapore
Job Responsibilities
- Support our organization's digital activation strategy and implementation plan which will encompass content creation, video/YouTube marketing, social media management, mobile marketing, email marketing (CRM), as well as familiar with digital media buying to drive higher user outreach & engagement.
- Work with social influencers and advocates
- Work with internal and external stakeholders, partners and vendors to execute marketing plans with maximum impact.
- Help develop engagement policies, rules, scope and process for external and internal stakeholders for alignment towards our organization's digital strategy.
- Prepare all necessary paper work for implementation approvals.
Requirements
- Creative, self-driven, a team player who is confident, resourceful and level-headed with a 'can-do' attitude.\
- Degree holder, preferably in Marketing, Mass Communications, PR, or related discipline.
- Experience in integrated marketing communications with proven track record in harnessing digital, social and mobile within the channel mix.
- Excellent verbal and written communication skills.
- Minimum 5-8 years of relevant experience.
- Knowledge of SEM, SEO, YouTube/Facebook Videos content marketing as well as various marketing tools with proven ability to harness them effectively.
- Skilled in managing external creative and content agencies.
- Mature, good negotiation skills, good inter-personal skills.
Optional
- Some technical knowledge on development and set-up of digital platforms (web, social and mobile)
- Established network of digital media content and vendor contacts (web, social and mobile)
Advertised: 23 Mar 2016 Singapore Standard Time
Applications close:
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