Regional Marketing Manager

4 days ago


Central Region, Singapore SearchAsia Consulting Pte Ltd Full time $120,000 - $200,000 per year

Responsibilities:

  • Develop Regional Marketing Plan and 4P strategies, translating global segment direction into regional initiatives, with a focus on innovation, sustainability, and digital commerce.
  • Lead the cross-functional Market Management Team to implement plans, drive collaboration, and deliver growth and efficiency for the segment
  • Provide market insights to identify short- and long-term growth opportunities, including competitive analysis, share gain strategies, segmentation, and market assessments. Build relationships across the value chain through market/customer mapping to support project tracking and annual account negotiations.
  • Align with global marketing directors on marcom priorities, initiatives, and budget allocation.
  • Partner with Product Management on asset planning to support growth, ensuring optimal utilization of new investments and driving NPI (New Product Introduction) projects.
  • Define and execute regional pricing strategies for relevant market segments to maximize growth and margin.

Requirements:

  • Masters/Degree in Engineering or Business
  • At least 5 years of experience in Chemical Industry
  • Pricing Experience
  • Hands-on Product Innovation Project Experience, End to End
  • Ability to travel when needed (20-30%)

Account Manager

Kerwin Tan Kai Bin (R

EA16S8107


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