
Regional Marketing Manager
21 hours ago
Our Client:
- FMCG / F&B Industry (MNC)
- Mon – Fri, Office Hour
- Paya Lebar
- UP $12,000 Basic + Mobile Allowance + Transport Allowance + AWS + Variable Bonus
Responsibilities:
- Develop and execute regional marketing strategies to drive customer acquisition, retention, and engagement
- Lead cross functional marketing campaigns, including branding, advertising, public relations, digital, social media, promotions, events, and product launches
- Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities
- Guide and mentor in-market marketing managers/directors and franchise partners to implement effective campaigns and initiatives
- Oversee marketing effectiveness by monitoring performance, analyzing data, and optimizing campaigns
- Champion digital initiatives, including delivery, click and collect, and kiosk platforms, ensuring seamless user experiences
- Build strong relationships with internal teams, franchise partners, and external agencies
- Manage budgets and resources to achieve regional marketing goals
Requirements:
- Min. Bachelors' Degree in Marketing / Business or equivalent
- Min years of Marketing Experience in F&B / Retail / FMCG Industry or Agency Setting, with min. 7 years of Leadership experience
- Possess knowledge in Marketing Calendar Strategy and Execution
- Required to travel once every few months, as and when required
For interested applicants, please click "APPLY NOW"
We regret to inform that only shortlisted candidates would be notified.
By submitting your personal data and/or resume, you will be deemed to have agreed and consented to us collecting, using, retaining, and disclosing your personal information to prospective employers for their consideration.
Cassandra Chai Xin Le | EA Reg No: R1879887
JTE Recruit Pte Ltd | EA Lic No: 14C7215
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