Manager, Resident/Patient Outreach

6 days ago

Central Region, Singapore NUHS Regional Health System Office Full time $90,000 - $120,000 per year

Job Responsibilities

Resident Engagement via Email Campaigns

  • Lead the planning, development and execution of targeted email campaigns to drive resident engagement and promote community health programmes
  • Manage end-to-end campaign process, including audience segmentation, approvals, testing, deployment and post-campaign performance analysis
  • Develop high-quality content adhering to brand guidelines and campaign objectives
  • Own and maintain an email marketing calendar, ensuring alignment with regional health initiatives and goals
  • Collaborate across functions to ensure seamless execution, in accordance to best practices and organisational protocols

Marketing & Publicity of Community Health Programmes

  • Develop publicity strategies and implement data-driven marketing campaigns to drive awareness and sign-ups to regional health initiatives and programmes
  • Support cross-functional teams to develop effective marketing campaigns and ensure timely rollout and alignment with overall objectives
  • Oversee development of marketing assets, messaging and promotional materials

Performance Tracking & Optimisation

  • Monitor campaign performance and engagement metrics to provide actionable insights
  • Optimise campaign performance based on data insights and stakeholder feedback
  • Manage campaign budgets efficiently to meet targets

Other Related Duties

  • Undertake any other projects/assignments as assigned

Job Requirements

  • Bachelor degree in marketing, business administration or related discipline
  • Minimum 8 to 10 years of marketing experience with at least 2 to 3 years in a supervisory role, in email marketing or members engagement, preferably in healthcare or public sector.
  • Proven experience in developing and executing data-driven email campaigns
  • Strong understanding of CRM and email platforms is a must
  • Operationally strong and process-driven with a focus on execution
  • Familiarity with best practices in consent and data management
  • Excellent stakeholder management skills with the ability to drive cross-team collaborations
  • Experience in healthcare communications would be advantageous
  • Able to work effectively under tight timelines

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