Senior Executive

2 weeks ago

Singapore Singapore Institute of Technology Full time $104,000 - $130,878 per year

Job Title: Senior Executive

Reports to: Senior Manager, SITLEARN Department: Marketing & Insights


Role Overview

The Senior Executive is responsible for planning, executing, and optimising marketing campaigns across digital and offline channels to drive engagement, lead nurturing, and enrolment. The ideal candidate should have hands-on experience in marketing automation, website content management, EDM creation, and copywriting, with strong project management skills to deliver end-to-end marketing activities.


Key Responsibilities

Marketing Automation & Campaign Management


• Manage and optimise marketing automation workflows to nurture leads and move them through the funnel.


• Maintain and enhance the CRM system (e.g., Salesforce) to support accurate tracking of lead interactions, including call outcomes.


• Build and optimise customer journeys, triggered campaigns, and segmentation strategies. Automated workflows (via SFMC) aligned with lead behaviours and lifecycle stages.


• Segment audiences and ensure personalised, automated communications align with call engagement history.


• Maintain data integrity, contact history, and compliance.


• Track performance metrics (open rates, CTR, conversion rates) and recommend improvements.


• Collaborate with Data/IT teams for CRM integration and automation enhancements.

Digital Marketing & Web Management


• Create, update, and optimise webpages and landing pages to support campaigns and improve user experience.


• Collaborate with designers and developers to ensure webpages align with campaign objectives and conversion goals.


• Ensure SEO best practices are implemented across digital assets.

Content & Copywriting


• Develop compelling copy for campaigns, social media, web content, and marketing collateral.


• Craft persuasive messaging for different audience segments, ensuring alignment with brand tone of voice.


• Collaborate with internal teams to translate complex offerings into clear, benefit-driven content.

EDMs & Direct Marketing


• Conceptualise, design, and execute EDMs (electronic direct mailers) to drive engagement, event sign-ups, and course enrolments.


• Manage email calendars, A/B testing, and performance analysis to enhance effectiveness.

Integrated Marketing Activities / Event Management


• Support the execution of marketing campaigns, events, and promotional activities.


• Coordinate with internal stakeholders and external vendors/agencies to deliver marketing initiatives on time and within budget.


• Plan and produce marketing-relevant materials.


• Manage student ambassador programme, including recruitment and training of student ambassadors for marketing-related activities.


• Monitor, analyse, and report on event performance, providing actionable insights.


Qualifications

Skills & Experience


• Bachelor's degree in Marketing, Communications, Business, or a related field.


• 3–5 years of relevant marketing experience, preferably in higher education, training institutions, or digital-driven industries.


• Hands-on experience with marketing automation platforms (Salesforce Marketing Cloud preferred).


• Proficiency in website content management systems; basic HTML knowledge preferred.


• Strong writing and communication skills with proven copywriting experience.


• Familiarity with analytics tools (Google Analytics, campaign reporting dashboards).


• Highly organised, detail-oriented, and able to manage multiple projects simultaneously.


• A team player with initiative, creativity, and a data-driven mindset.

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