E-Commerce Digital Marketing Executive

6 days ago


Singapore MAXI HOME FURNISHING PTE. LTD. Full time $40,000 - $60,000 per year

We are seeking a proactive and detail-oriented E-Commerce Digital Marketing Executive to manage our Shopify website and drive online marketing initiatives. This role combines hands-on website management with digital campaign execution across Google, Meta, and social media platforms. The ideal candidate is both creative and analytical, with a strong understanding of e-commerce performance metrics.

Key Responsibilities:

Shopify Website Management

  • Upload and update products with accurate descriptions, images, and SEO-friendly content.

  • Maintain and refresh website banners, collections, and landing pages.

  • Monitor site performance and user experience, flagging issues proactively.

Digital Marketing & Analytics

  • Manage Google Ads campaigns (Search, Display, Shopping) to maximize ROI.

  • Run and optimize Meta Ads (Facebook/Instagram) for awareness, traffic, and conversions.

  • Track, analyze, and report performance via Google Analytics, Meta Ads Manager, and other tools.

  • Interpret ad reports to recommend improvements and scale successful campaigns.

Social Media & Content

  • Plan and execute content posting on social media platforms.

  • Ensure consistent branding across website, ads, and social media.

  • Coordinate with designers/photographers for creatives and visuals.

  • Monitor engagement and community feedback to optimize posting strategies.

Requirements:

  • Diploma/Degree in Marketing, E-Commerce, Communications, or related field.

  • 1–3 years of hands-on experience in e-commerce or digital marketing.

  • Proficiency in Shopify, Google Ads, Meta Ads, Google Analytics, and SEO.

  • Strong understanding of ad performance metrics, reporting, and campaign optimization.

  • Knowledge of Canva/Photoshop or equivalent tools for basic creatives is a plus.

  • Detail-oriented, analytical, and able to multitask in a fast-paced environment.



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