Digital & E-commerce Marketing Manager, Asean

4 days ago

Singapore Goodyear Full time

Location: SG - Singapore - GST
Goodyear Talent Acquisition Representative: Kerr Bianca Beech
Sponsorship Available: Yes
Relocation Assistance Available: Yes

**Primary Purpose of the Position**:

- Develop and execute e-commerce trade marketing activity plan to generate the purchase intent from consumers that supports the achievement/overachievement of AOP.
- Collaborate with E-commerce sales team to initiate integrated brand/product/promotion campaigns to improve Goodyear’s SOM in E-commerce channels.
- Build Goodyear’s consistent brand image across all E-commerce channels under the aligned brand/product strategy.

**Responsibilities**:

- ** Market and Consumer Insight**
- Understand the growth opportunities of E-commerce market and Goodyear products in different E-commerce channels based on the data analysis.
- Understand the consumer behavior in various platforms to keep optimizing the media and promotion plan.
- ** Digital Marketing**
- Grow and monitor campaign budgets.
- Plan and manage the creation of relevant and engaging digital content for publishing onto digital platforms.
- Maintaining our social media presence across all digital channels.
- Appraise important metrics that affect website traffic, service quotas, and target audience.
- Keep up to date with emerging digital platforms, industry trends, and MarTech.
- ** Promote the Right Brand/Product Message in E-commerce Channels**
- Ensure consistent brand(s)/products’ identity and messages to deploy in e-commerce channels through collaboration with marketing team.
- Develop attractive promotional image based on the seasonal promotions to engage with consumers under the brand guidebook.
- Leverage the understanding of the market and consumers to optimize the e-commerce media plan to drive traffic to the right products to support the sales target.
- Promote the purchase intent through the WOM building and KOL collaboration and other consumer programs in e-commerce channels.

**Job Requirements**:

- Above 7 years working experiences in e-commerce
- Minimum 4 years of sales or retail experience
- Auto industry or FMCG background would be preferred
- Data analysis capability to understand the opportunity for growth.
- Excellent communication skill, especially with sales team and e-commerce platforms
- Project management skill
- Solid Marketing and e-commerce knowledge and sales experience
- Drive for results in prioritized manner (balanced sense of urgency)
- Innovative and creative thinking to leverage the latest and effective digital tools or marketing assets in e-commerce

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