WTT Social Media Specialist

About World Table Tennis

The creation of World Table Tennis (WTT) is set to revolutionise the way table tennis is viewed and commercialised across the globe. With significant external investment and commitment to long term partnership, WTT is much more than a vehicle to house current rights. As the dedicated commercial rights entity, for the International Table Tennis Federation (ITTF), WTT has the ambition and ability to create new assets and events, capitalising on the unrivalled potential of the sport. The clear aim is to build WTT into a revenue generation powerhouse, ploughing profits back into Table Tennis to continually develop and transform the sport.

Taking a new, innovative and entrepreneurial approach to how table tennis should manage its competition platform and positioning, WTT has been tasked with re-imagining a new professional event structure, re-energising the entertainment and fan experience, and re-defining the new era. With 300 million players and over 500 million fans, the potential of the sport of table tennis is waiting to be unleashed.

WTT social media Specialist

As WTT's Social Media Specialist, you're pivotal in engaging our global fanbase. Reporting to the Head of Marketing and working alongside a high-performing team of social media content creators, you will create and execute innovative social media strategies, driving engagement, reach, and revenue with captivating content across all platforms.

Responsibilities

• Develop and implement dynamic social media strategies in alignment with WTT's marketing goals
• Manage paid and organic content calendars for consistent, engaging posts in support of WTT's brand initiatives as well as events worldwide
• Collaborate across departments to integrate campaigns, enhancing fan engagement and event promotions while ensuring consistent brand voice
• Partner with PR and marketing to promote players on WTT social channels during and outside events
• Collaborate with the Commercial and Brand Partnerships team for creative delivery to achieve maximum ROI through social content
• Utilize analytics and social media insights to understand audience behaviors and preferences, adapting strategies to maximize engagement and reach
• Lead social media communication, building networks with industry professionals and influencers
• Any other duties as required by Line Manager and Management

Requirements

Essential:

• Diploma in Mass Communication, Marketing or related field, with a sports industry background preferred
• A minimum of 1-2 years of social media marketing and content development experience, showcasing community growth
• Experience in the sports marketing, broadcast or events industry is a plus
• Proficiency in English, with exceptional communication, interpersonal skills, and a collaborative team player mindset
• Strong SEO, content optimisation expertise, and social media metrics understanding
• Analyze social media performance metrics and generate reports to measure effectiveness and informed future strategies
• Familiarity with social media tools (e.g., Sprout Social, Hootsuite) and best practices across major platforms, including Facebook, Instagram, TikTok, YouTube, X, Weibo, and Douyin
• Creative thinkers and has an eye for fresh and relevant materials to stand out in crowded social media landscape
• Strong organisational and project management skills with attention to detail

Desirable:

• Passion for sports, knowledge or experience in table tennis is highly desirable
• Ability to work in multiple languages, with a preference in Southeast Asian Languages
• Knowledge or experience in video editing and graphic design tools (e.g., Adobe Creative Suite) is a plus

How to apply

Submit CV and cover letter to with the email subject titled WTT Social Media Specialist.

Due to the high number of candidate applications expected, only those who are shortlisted to the next stage of the recruitment process will be contacted.