Social Media Specialist

6 hours ago


Singapore COINUP PTE. LTD. Full time

**About the role**

Coinup Pte. Ltd. is seeking an experienced Social Media Specialist to join our dynamic marketing team. As a Social Media Specialist, you will be responsible for developing and executing engaging social media strategies to help grow our brand presence and reach across key social platforms. This is a full-time role based in the Central Region.

**Description**:

- Managing and optimizing the company's social media channels, including Facebook, Instagram, LinkedIn and Twitter
- Creating compelling, on-brand content and campaigns to drive audience engagement and growth
- Monitoring and analyzing social media performance, and using insights to continuously improve strategies
- Collaborating with the broader marketing team to align social media activities with overall marketing objectives
- Staying up-to-date with the latest social media trends, best practices and platform updates
- Providing regular reporting on social media performance and recommendations for optimisation

**Requirements**:

- 1 year of experience in social media marketing, with a proven track record of driving results
- Excellent understanding of the leading social media platforms and how to leverage them effectively
- Strong creative and copywriting skills, with the ability to develop engaging, on-brand content
- Data-driven mindset, with the ability to interpret analytics and use insights to inform strategy
- Familiarity with social media management tools such as Hootsuite, Sprout Social or Agorapulse
- Passionate about the evolving digital landscape and keeping up with the latest social media trends


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