Growth Marketing Lead

2 days ago

Singapore ff91a711-8fa7-4f99-8290-f74078b64210 Full time $80,000 - $120,000 per year
About UR

UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place.

Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.

We are looking for a growth marketer who can build and scale our user acquisition engine across multiple channels. This role focuses on bringing in high-quality traffic, driving conversions across the full funnel, and operating within the unique constraints of a crypto neobank.

Key Responsibilities
  • Identify and manage top-of-funnel channels i.e Twitter (X), Xiaohongshu, Telegram, Discord
  • Build visibility on fintech/neobank comparison sites and other discovery platforms
  • Segment and target different user groups (airdrop hunters vs. genuine users)
  • Source and scale high-intent communities across APAC, SEA, and Europe (excluding US)
  • Lead paid performance marketing across X, Google, Meta, TikTok
  • Build a multi-channel acquisition strategy that drives traffic completing the user journey
  • Manage influencer/KOL acquisition funnels together with the KOL team
  • Support affiliate and community partnership channels
  • Work with Product/Ops on in-app growth loops such as referrals and incentives
  • Set clear KPIs, run experiments, and optimize for cost-efficient acquisition
  • Navigate KYC, fiat rails, and conversion friction points
  • Ensure channel strategies comply with ad rules and regulatory requirements
  • Adapt marketing approaches based on compliance constraints
Requirements
  • Min 6 years of experience in growth/acquisition of fintech, neobank, crypto, or similar digital products
  • Strong understanding of acquisition metrics such as CAC, LTV, cohorts, conversion
  • A plus point with understanding of crypto user motivations i.e yield, speed, UX and their decision-making
  • Experience running campaigns across APAC/SEA/Europe
  • Hands-on execution experience across paid channels and community-driven channels
  • Ability to build acquisition processes from scratch
  • Comfortable with fast-paced, early-stage environments

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