Marketing Growth Lead

Role OverviewWe're building the future of personalized health optimization. As Growth Marketing Lead, you'll lead our performance and acquisition engine—designing campaigns that fuel client growth and elevate our brand as the Asia-Pacific hub for advanced personalized medicine, leveraging Singapore's reputation as a global healthcare leader.RequirementsKey ResponsibilitiesStrategic Leadership:Develop and execute growth marketing strategies that fuel lead generation, nurturing, and conversion, with an emphasis on SEM, SEO, and paid social marketing.Identify and prioritize high-impact growth opportunities across various marketing channels.Lead Generation:Oversee the creation and implementation of innovative lead generation across all major search engines to attract and engage potential customers.To drive traffic and leads, utilize advanced SEM techniquesOptimize SEO strategies to enhance organic visibility, improve search rankings, and generate quality leads.Implement predictive targeting using AI-driven martech toolsConstantly optimize performancePaid Social Marketing:Lead the development and execution of targeted paid social marketing campaigns across platforms such as Meta, Google, TikTok and YouTube to maximize reach and engagement.Analyze and optimize ad performance, ensuring effective spend allocation and high ROI.Conversion Optimization:Analyze and optimize the customer journey to enhance conversion rates at every stage of the funnel.Implement A/B testing and other methodologies to refine messaging, landing pages, and user experiences.Implement predictive targeting using AI-driven martech toolsData-Driven Decision Making:Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and adjust strategies accordingly.Leverage analytics tools to gain insights into customer behavior and refine targeting strategies.Collaboration and Communication:Work closely with cross-functional teams, including sales, product and content teams to ensure alignment on growth objectives and optimize user journeys and conversion flows from acquisition through retentionFoster a collaborative environment that encourages the sharing of ideas and best practices across teams.Budget Management:Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.Establish real-time marketing ROI analytics with predictive performance modelingAnalyze budget performance to ensure spending aligns with strategic growth objectives.Key Deliverables:Launch full presale campaign with website, conversion funnels, value calculator, and CRM sequencesConvert at least 1,500 paying members across all tiers, prioritizing engaged cohorts (local, corporate, partner referrals)Growth Playbook: Develop and execute a comprehensive playbook across SEM, SEO, paid social, and referral marketing.CAC Efficiency: Improve cost-per-acquisition (CAC) by xx% within 6 months through A/B testing, funnel optimization, and predictive targeting.Paid Campaign ROI: Deliver >xX ROAS on paid media across channels like Meta, TikTok, Google, and YouTube.Funnel Conversion Rates: Increase conversion rate from lead to consult or membership by at least xx% within the first 2 quarters.Search Engine Visibility: Drive a xx% increase in high-intent keyword rankings and organic lead acquisition.Qualifications6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial positionProven success across paid acquisition, CRM, and SEO, preferably in DTC healthcare/wellness or med scienceDemonstrated ability to manage significant growth budgets and deliver measurable ROIDeep understanding of funnel metrics, experimentation frameworks, attribution models, and performance analyticsFamiliarity with tools such as Google Analytics, Amplitude, and Iterable or similar CRM platformsStartup, healthcare or high-growth background preferred.Excellent collaboration and communication skills across technical and non-technical stakeholders