Growth Marketing Lead
2 days ago
Role Overview
As a pivotal member of the Marketing team, you will lead our performance and acquisition engine to launch and elevate our brand as the Asia-Pacific hub for advanced personalized medicine, leveraging Singapore's reputation as a global healthcare leader.
You will work closely with the Brand, Content, Lifecycle Marketing, Sales and Product teams to design, execute, measure and optimize multi-channel campaigns that expand audience reach and fuel client growth.
The ideal candidate is a data-driven leader with expertise in driving marketing ROI, cross-functional collaboration, embraces a growth hacking mindset and aligns marketing strategy with MORROW's growth objectives.
Key Responsibilities:
Strategic Leadership:
- Drive growth initiatives and marketing strategies, ensuring significant market penetration and user acquisition for MORROW's offerings (services, packages and mobile app)
Campaigns Development & Execution
- Plan and execute multi-channel digital marketing campaigns across search, display, paid social, programmatic and SEO, coordinating closely with cross-functional internal teams and external partners to maximize reach and impact
Organic Visibility:
- Plan and execute SEO strategies to improve organic search visibility, increase qualified traffic, and support long-term lead generation.
Experimentation and Optimisation:
- Collaborate with the Lifecycle Marketing team to implement A/B testing and other experimentation methodologies for conversion rate optimisation.
- Identify new channels to test and scale successful tactics, optimizing for cost-effective customer acquisition.
Reporting and Insights:
- Leverage analytics tools to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies.
- Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies.
Budget Management:
- Plan and manage the paid media budget, ensuring efficient allocation of resources to maximize ROI.
Requirements:
- 7+ years of experience in growth, demand generation or performance marketing roles in B2C businesses running multi-channel marketing campaigns
- 1+ years of people management experience
- Growth hacking mindset, with experience developing strategy and hands-on execution
- Data-driven with a strong understanding of full-funnel metrics, attribution models and experimentation tactics
- Demonstrated ability to manage marketing budgets and deliver measurable ROI
- Effective communicator, able to articulate ideas clearly and collaborate efficiently with teams and stakeholders
- Comfortable working in a fast-paced startup environment and navigating ambiguity
Experience in healthcare, wellness or fitness verticals is a plus.
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