Growth Marketing Lead

4 hours ago

Singapore MORROW HEALTH PTE. LTD. Full time

Role Overview As a pivotal member of the Marketing team, you will lead our performance and acquisition engine to launch and elevate our brand as the Asia-Pacific hub for advanced personalized medicine, leveraging Singapore's reputation as a global healthcare leader.You will work closely with the Brand, Content, Lifecycle Marketing, Sales and Product teams to design, execute, measure and optimize multi-channel campaigns that expand audience reach and fuel client growth.The ideal candidate is a data-driven leader with expertise in driving marketing ROI, cross-functional collaboration, embraces a growth hacking mindset and aligns marketing strategy with MORROW's growth objectives.Key Responsibilities: Strategic Leadership: Drive growth initiatives and marketing strategies, ensuring significant market penetration and user acquisition for MORROW's offerings (services, packages and mobile app) Campaigns Development & Execution Plan and execute multi-channel digital marketing campaigns across search, display, paid social, programmatic and SEO, coordinating closely with cross-functional internal teams and external partners to maximize reach and impact Organic Visibility: Plan and execute SEO strategies to improve organic search visibility, increase qualified traffic, and support long-term lead generation. Experimentation and Optimisation: Collaborate with the Lifecycle Marketing team to implement A/B testing and other experimentation methodologies for conversion rate optimisation. Identify new channels to test and scale successful tactics, optimizing for cost-effective customer acquisition. Reporting and Insights: Leverage analytics tools to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies. Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies. Budget Management: Plan and manage the paid media budget, ensuring efficient allocation of resources to maximize ROI. Requirements: 7+ years of experience in growth, demand generation or performance marketing roles in B2C businesses running multi-channel marketing campaigns 1+ years of people management experience Growth hacking mindset, with experience developing strategy and hands-on execution Data-driven with a strong understanding of full-funnel metrics, attribution models and experimentation tactics Demonstrated ability to manage marketing budgets and deliver measurable ROI Effective communicator, able to articulate ideas clearly and collaborate efficiently with teams and stakeholders Comfortable working in a fast-paced startup environment and navigating ambiguity Experience in healthcare, wellness or fitness verticals is a plus.

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