Sales Manager

About Expressions

Expressions is a leading provider of beauty and wellness services in Singapore, offering slimming, hair removal, and facial treatments. We are committed to delivering real results and excellent customer service in a supportive, dynamic workplace.

Job Description

The Sales Manager is responsible for driving sales growth, leading the sales team to achieve and exceed targets, and ensuring an exceptional customer experience across all touchpoints. This role oversees sales strategies, monitors performance, and implements initiatives to maximise revenue. The Sales Manager plays a pivotal role in motivating and developing the sales team, maintaining high engagement levels, and ensuring consistent delivery of sales excellence. We are also looking for someone who is adaptable and willing to take on additional responsibilities to support the company's objectives.

1. Sales Performance & Targets

• Achieve Sales Goals – Meet and exceed company sales targets by driving both new customer conversion and existing customer retention.
• Target Setting – Establish monthly and quarterly sales targets for consultants, ensuring alignment with overall business objectives.
• Revenue Growth Activities – Lead upselling and cross-selling initiatives; actively support outlet sales on the floor during peak hours or manpower shortages.
• Performance Meetings – Conduct monthly sales meetings and weekly outlet meetings to review performance, set action plans, and ensure follow-through.

2. Sales Team Training & Development

• Mindset & Motivation – Deliver regular mindset training to boost confidence, professionalism, and sales drive.
• Sales & Product Knowledge – Organise structured training covering sales techniques, objection handling, and in-depth product knowledge, ensuring integration with service protocols.
• Technical & Service Skills – Conduct and document hands-on training for all operational staff, including slimming, facial, hair removal, and equipment usage, to maintain consistent treatment quality.
• Process Standardisation – Standardise and enforce the company's sales process and treatment protocols to ensure consistent customer experience across outlets.
• Performance Development – Maintain detailed records of all training sessions, track completion, and manage individual performance development plans (PDPs).
• Team Engagement – Lead monthly sales meetings to review targets, share updates, recognise achievements, and address team challenges.
• Training Oversight – Appoint and supervise the Senior Therapist/Trainer for competency checks and continuous skills development.

3. Staff Scheduling & Supervision

• Roster Management – Prepare and manage duty rosters to ensure adequate staffing coverage across all outlets at all times.
• Team Oversight – Supervise outlet managers, beauticians, therapists, and front desk staff to ensure smooth daily operations.
• Manpower Deployment – Coordinate staff allocation to meet customer demand and maintain operational efficiency.
• Issue Resolution – Address and resolve staff grievances promptly and professionally to maintain morale and engagement.

4. Customer Management & Service Excellence

• Customer Records & Follow-Up – Audit all customer records/cards for accuracy; ensure timely follow-ups in line with service standards.
• CRM Accuracy – Enforce proper and consistent use of the CRM system to eliminate data gaps and track customer interactions effectively.
• Service Recovery – Handle and resolve customer complaints promptly, delivering excellent service recovery and maintaining high satisfaction levels.
• SOP & Service Standards – Enforce and monitor compliance with all service protocols and Standard Operating Procedures (SOPs) for treatments and front desk operations.
• Outlet Operations Oversight – Oversee daily outlet activities to ensure high service quality, efficient workflows, and consistent customer experience.
• Customer Flow Management – Supervise appointment scheduling, staff deployment, and customer flow to optimise operational efficiency.

5. Inventory, Facility & POS Management

• Inventory Control – Manage and monitor stock levels for treatment products, consumables, and equipment to ensure uninterrupted operations.
• POS Operations – Oversee the operation and troubleshooting of Point-of-Sale (POS) systems at all outlets, ensuring accurate transaction processing and timely daily sales reconciliation.
• Equipment & Facility Maintenance – Coordinate regular servicing, repairs, and upkeep of equipment, terminals, and outlet facilities to maintain optimal functionality.
• Health, Safety & Hygiene Compliance – Ensure all outlets consistently meet company and regulatory standards for health, safety, and hygiene.

6. Administration & Reporting

• Performance Tracking – Keep accurate records of sales results, including conversion rates, average customer spending, repeat customer sales, and new vs. existing customers.
• Management Reporting – Prepare and submit a weekly sales report to management, highlighting key results, challenges, and plans for improvement.

7. Marketing Activities

• Campaign Support – Contribute to achieving marketing activity targets by supporting promotional initiatives and ensuring alignment between sales execution and campaign goals.
• KPI Review – Monitor and review campaign KPIs to assess effectiveness and recommend improvements.
• Promotional Assets – Manage the creation, collection, and upkeep of marketing materials such as photos, videos, and customer testimonials.
• Customer Insights – Provide feedback from customers and the sales floor to help refine service offerings, promotions, and marketing strategies.

8. Compliance & Professional Standards

• Ethical Sales Practices – Enforce strict adherence to ethical sales standards, with zero tolerance for unethical selling, under-table deals, or unauthorised free treatments.
• Service & Grooming Standards – Ensure team compliance with grooming, hygiene, and service protocols at all times.
• Confidentiality & Conduct – Uphold customer confidentiality and ensure all activities reflect professionalism and integrity.
• Ongoing Monitoring – Conduct regular audits to check compliance with company SOPs, policies, and values, and take corrective action as needed.

Requirements

• Minimum 5 years of management experience in operations and sales, preferably in the retail, FMCG, beauty, hospitality, or service-related industry.
• Strong sales leadership background with a proven track record of consistently achieving and exceeding targets in a competitive, service-driven environment.
• Excellent leadership, coaching, and communication skills to inspire high team performance.
• Strong problem-solving abilities with a proactive approach to handling customer issues.
• Solid understanding of SOPs, service protocols, and health/hygiene standards, with the ability to standardize processes and enforce company policies effectively.
• Strong analytical skills for reporting, target tracking, and performance evaluation.
• Commitment to upholding the company's values and service standards.
• Willingness to travel between outlets and work weekends or public holidays when required.

We welcome applications from all qualified candidates. Shortlisted candidates will be contacted for further discussions.